The target audience of Starbucks is middle to upper-class men and women. It’s the percentage of the general public who can afford their higher priced cups of coffee on a regular or daily basis.
And this is who their marketing is targeted to reach. Starbucks’ marketing focuses on creating the perfect “third place”.
What is Starbucks positioning
Slowly, the ‘speed of service’ pulled more people into the stores and became one of the reasons for building a massive competitive advantage for Starbucks.
So, Starbucks’ positioning strategy was ‘Authentic Coffee, Great Experience and Quicker Delivery’.
Who are Starbucks customer segments
The demographic segmentation by Starbucks is between 25 and 40 years of age with high incomes, the second target group is 18 to 24 year of age and belongs to richer families.
Mostly Starbucks customers belong to the Generation Y which was born between 1977 and 2000 (Fromm 2014).
How does Coca Cola segment the market
Targeted marketing. Coca-Cola takes every customer as a target, however its segmentation is mainly based on “age, family size and income.”
The perfect segmentation was a main factor for Coca-Cola’s success.
How does Apple identify their target market
Apple Target Audience Apple’s target audience consists of middle-class and upper-class users who can pay higher for products that provide them with an incredible user experience.
This means that these users have a higher disposable income and are willing to pay more for as high-priced products as Apple’s.
Who is Microsoft target audience
Microsoft’s target audience age group range from 16 and older and from both urban and rural areas around the world.
They also target young crowds that are usually students, employees and professionals and are loyal to the brand.
What is Nike’s brand personality
Nike-as-a-person would be exciting, provocative, spirited, cool, innovative, aggressive, and into health and fitness.
Since the 1980s, Nike has been endorsing the very best athletes across a wide variety of sports.
In this way they portray Nike’s persona as exciting, provocative, innovative and durable.
What is Starbucks target demographic
Starbucks markets to both males and females, in a wide age group of 22 to 60 years, with a focus mostly on urban and suburban centers.
The target market is relatively affluent – middle and upper class – as well as educated, socially aware, active and busy.
What is adidas target audience
The target market for Adidas is the urban youth and adults between the age range of 15-36 with brand design for competition as well as lifestyle and fashion.
The main objective of this is to focus the principle consumption to the cities and urban areas to reach the prospective target market.
What is Jordan’s target market
While this seems like they service a broad market, their main target market is males ages 15-25.
This is because people in this segment are usually involved in high school sports and possibly college as well.
What is Krispy kreme strategy
1 Krispy Kreme’s Strategy KKD’s strategy provides the company three sources of revenue: (1) Sales at company-owned stores; (2) Royalties from franchised stores and franchise fees from new stores; and (3) Sales of doughnut mixes, customized doughnut-making equipment, and coffees to franchised stores.
What are Coca-Cola’s marketing strategies
With technological advancement, social media and online communication channels have become the most significant part of the Coca-Cola marketing strategy.
It actively uses online digital marketing platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat to post images, videos, and more.
How do Starbucks promote their products
Starbucks predominantly uses its website, social media channels and in-store displays to promote the brand and the products.
It also uses sales promotions, events, direct marketing, print media, and PR in an integrated manner to multiply the impact of its promotions.
Who is Burger king‘s target audience
Customers of Burger King are the people who want to enjoy safe, tasty fast foods and beverages.
Most of the customers of Burger King are in the age group of 15-40 years in developing nations and in developed nation’s customers of all age groups prefers the Burger King fast-food chain.
What is the target customer of Coca-Cola
Targeting of Coca-Cola The primary target of Coca-Cola is younger customers within the age bracket of 10-25 and a secondary market composed of people aged 25-40.
The company targets the market that desires an intense flavor with their regular cola drinks in terms of taste.
Who is Krispy Kreme target market
People, regardless of different ages, ethnicity and income, are welcomed to enjoy Krispy Kreme.
However, three main groups, which include middle class people, families with kids and working professionals, can be three target markets of Krispy Kreme.
What type of product is Coca-Cola
The Coca-Cola Company is a total beverage company, offering more than 200 brands—from sodas to waters, from coffees to teas, from juices to kombuchas, and a growing list of flavored alcohol beverages —in more than 200+ countries and territories.
What is the target market of KFC
The target audience of KFC is the people like to eat the fried chicken.
KFC’s main customers are between 4-45 years old. KFC’s food people can enjoy it as an environment for family or social gatherings.
Who is Dunkin Donuts target market
Target Audience Age 18-25 years old, age 25 years old and above, and family are the three characteristics of Dunkin Donuts coffee target consumers.
What age group does Coca-Cola target
We do not target our advertising to children under age 13, anywhere in the world.
We are committed to not market any of our products—regardless of nutritional profile—to children under the age of 13 and in media where 30% or more of the audience is composed of children under 13.
References
https://www.grin.com/document/232661
https://manychat.com/blog/geographic-segmentation/
https://www.pdfagile.com/blog/samsung-segmentation-targeting-and-positioning
https://instapage.com/blog/psychographic-segmentation
https://www.edrawmind.com/article/starbucks-market-segmentation-targeting-and-positioning.html
