Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes…
To find your historical conversion value per cost data, you’ll need to select Modify columns from the “Columns”…
AI makes it easy for mobile marketers to craft more targeted and personalized marketing messages such as special…
In-store merchandising Window displays Curbside displays Staff training Partnerships and collaborations In-store or virtual events Referral and loyalty…
B2B and B2C are not mutually exclusive. Is Apple a c2b Apple is a B2B brand as much…
Sales objectives are outcomes for a company’s sales department or individual sales representatives to meet in order to…
Joint promotions Social media contests and giveaways Shopping sprees Give branded gifts or bundles Referral discounts What are…
A customer-managed relationship (CMR) is a relationship in which a business uses a methodology, software, apps and perhaps…
Just like there are four main p’s of marketing, there are 6 p’s of planning, namely: purpose, philosophy,…