Calvin Klein: “Obsession” (1986) Apple: “1984” (1984) Coca-Cola: “Hey Kid, Catch!” (1979) Metro Trains: “Dumb Ways to Die”…
Facebook dynamic ads do work, but watch your step Mind you, they have proven performance, especially in terms…
A significant factor driving rising CAC is the changes in privacy rules that have wreaked havoc on marketing…
A promotion strategy can be successful if implemented correctly and efficiently. For example, a business looking to increase…
Affective loyalty relates to a favorable attitude towards a specific brand. Attitude itself is a function of cognition…
Simply put, place in 4Ps of marketing means the methods by which a product is transported from the…
What is Brand Leadership? The definition. Brand leadership refers to the techniques and strategies that organisations use to…
Pipeline coverage Lead conversion rates Days Sales Outstanding Ratio (DSO) – collecting revenue is a key indicator of…
Myntra’s USP is the accessibility it provides to brands, including international ones like H&M and Mango, national brands…
Identify and nurture your top customers Ask for reviews/ratings when things are going well; don’t wait! Use social…