Global advertising positions a brand in the same way all over the world, has the same target market,…
A very sad day for Sunsilk fans! I’ve just received word from Sunsilk’s PR that Sunsilk will be…
Segmentation helps marketers to be more efficient in terms of time, money and other resources. Market segmentation allows…
Our strategy aims to build a winning consumer-centric portfolio for every occasion by leveraging affordability to drive sustainable…
Targeting of Coca-Cola The primary target of Coca-Cola is younger customers within the age bracket of 10-25 and…
an approach to pricing in which a manufacturer sets a relatively low price for a product in the…
It leads to various diseases such as diabetes, gout, dementia. Studies has shown that coke causes an increase…
Brand over product Instead of going for a complicated marketing plan that focuses on products, Coca-Cola sells the…
The role of product in the marketing mix is one of the key components that makes the entire…