Integrated marketing communication (IMC) has emerged as a new concept in marketing in the 21st century.
IMC is mostly thought of, taught and written about as simply the integration of advertising and promotional activities.
What are the features of IMC?
- Greater Accountability Asked from the Advertising Agencies: The producers are demanding greater accountability from advertising agencies by asking them to give instant results
- Market Place Power with Retail Industry:
- Growth of Database Marketing:
- Shift in Promotional Expenditure
What is Coca-Cola’s slogan
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years.
We invited Ted Ryan, director of Heritage Communications at The Coca-Cola Company, to reflect on the taglines and creative campaigns that have delighted consumers for more than a century.
How does Coca Cola use IMC
The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads.
The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.
How does Coca-Cola connect with their customers
Currently, the communications that are organized by the firm include: advertising, direct marketing, interactive/ internet marketing, sales promotion, public relations, personal selling, and sponsorship marketing.
Advertising is extremely important for this company, this is because its giant customer base is so global.
What is the Adidas slogan
“Impossible is Nothing” is the concept behind Adidas’ brand positioning “forever sport” that clearly and emotionally communicates our passion for sport.
He added, “As an athlete you always strive to go further, break new ground, and surpass your limits.
How do people discover brands
Globally, search engines remain the most important source of brand discovery. 37% cite search engines as the main way they find out about new brands, products and services.
While the majority of product searches now start on Amazon, Google continues to see massive surges in “where to buy” mobile searches.
Which brands use IMC?
- Coca-Cola
- Nike
- Ford
- Apple
What are the IMC tools?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
What is the difference between IBP and IMC
IBP focuses on broader efforts to building brand awareness whereas IMC focuses on coordinated communications and messages and deals with managing the customers and the relationships between product and consumer through communications.
What are the five components of IMC?
- Identify your customers from behavioral data
- Determine the financial value of your customers and prospects
- Create and deliver messages and incentives
- Estimate the return on customer investment (ROCI)
- Budget, allocate, evaluate, and recycle
Does Apple use IMC
Apple IMC. Apple Inc. uses different communication channels to popularise its iPhones. The objective of using an integrated marketing communication is to reach many customers and boost the sales volume.
What is Reebok’s slogan
Reebok – I am what I am Reebok’s “I am what I am” campaign was aimed to encourage young people to embrace their own individuality by celebrating their contemporary heroes.
How does Apple communicate internally
The closed system ensures that communication is done only through official platforms. Employees are not allowed to use other channels, such as social media, for official communication.
However, the CEO and founders have on many occasions used their personal social media accounts to talk about the company.
How does redbull use IMC
The company has been doing Integrated Marketing Communication very successfully. Red Bull’s slogan is “it gives you wings.”
Red Bull’s international marketing campaign targets young men mostly with extreme sports. When you see this commercial, you may know how many kinds of extreme sports that the company sponsors to.
What serial killer said Just Do It
How murderer Gary Gilmore’s final words demanding firing squad officers pull their triggers inspired Nike’s famous slogan.
He was the death-wish killer who pleaded to be allowed to face a firing squad – and his final words before he was shot inspired one of the world’s best-known marketing slogans.
Citations
https://kpu.pressbooks.pub/openimc/chapter/imc-plan/
https://ppcexpo.com/blog/integrated-marketing-communications-examples
https://martech.org/digital-marketing-integration-impact-cross-channel-content/
