Integrated marketing communication (IMC) has emerged as a new concept in marketing in the 21st century. IMC is…
What is integrated communication? An integrated communication strategy is the connective tissue that ensures brand consistency across all…
Improved Results Improved Brand Image Cost Effective Increased Morale Improved Efficiency Diversity Reduced Confusion Maintained Focus Was the…
Advertising Personal selling Direct Marketing Mobile Marketing Social Media Marketing Public Relations Sales Promotion Sponsorships What are the…
7 Steps To Create An Integrated Marketing Communication Plan 1.Understand And Know Your Target Audience Set Up A…
Coursera courses can be accessed for free, Guided Projects start at $9.99 and Specializations and Professional Certificates from…
The four P’s are product, price, place, and promotion. Each sports organization is going to utilize a different…
The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received…