The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”
What are four customer service strategies?
- Seek Customer Feedback
- Strengthen Your Customer Service Team
- Use CRM Platforms
- Leverage Multi-Channel Servicing
How do you measure the effectiveness of IMC?
- response rates,
- number of inquiries,
- number of qualified leads from respondents
- customer acquisition costs (total # of new customers/marketing costs),
- increase in average sales price
What is the difference between IMC and advertising
Advertising: The activity or profession of producing information for promoting the sale of commercial products or services.
Integrated Marketing Communication (IMC): A synergistic approach to achieving the objectives of a marketing campaign, through a well-coordinated use of different promotional methods.
What are the IMC tools?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
What are the 6 steps in IMC?
- Step 1: Know your target audience
- Step 2: Develop a situation analysis
- Step 3: Determining marketing communication objectives
- Step 4: Determining your budget
- Step 5: Strategies and tactics
- Step 6: Evaluation and measurement
What is 5C analysis used for
5C Analysis is a marketing framework to analyze the environment in which a company operates.
It can provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
The 5Cs are Company, Collaborators, Customers, Competitors, and Context.
What is meant by the 4Cs
The 4Cs are customer, cost, convenience and communication. By learning to use the 4Cs model, you’ll have the chance to think about your product from a new perspective (the customer’s) and that could be very good for business.
Here’s how to use the 4Cs to best position your product in a competitive market.
What is 4p and 4C
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer.
The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.
How does Coca Cola use IMC
The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads.
The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.
What are the elements of IMC?
- There are several elements of IMC, but let us quickly examine these five elements: a
- b
- d
What are the types of IMC
There are four basic types of integrated marketing communication: external, internal, horizontal and vertical.
By taking these different elements together to form a marketing strategy, your business will be able to achieve whatever goals you’ve set for it in an efficient manner.
What are the 6 IMC tools?
- Advertising
- Sales Promotions (SP)
- Personal Selling (PS)
- Direct Marketing (DM)
- Social Media Marketing
- Internet Marketing
- Mobile Marketing
What is a 4C analysis
Take a look at 4C! This is consists of the initial C of customer value, customer cost, convenience, communication.
It defines what value is for the customer, the cost for the customer, convenience, communication means how to interact with the customer, or how they are perceived.
What do the 4 C’s stand for
Four simple rules that will help you to stay safe from food-borne illnesses in the kitchen: Cleaning.
Cooking. Cross contamination. Chilling.
What is a 360 IDEA
A 360° Marketing Campaign is a complete creative campaign idea across all the brand’s marketing mix elements, designed to implement a strategic brand strategy(usually positioning).
In simple words, a 360 marketing campaign focuses on communicating a consistent message through all the marketing mix elements.
Sources
https://www.walsworth.com/blog/8-key-components-of-integrated-marketing
https://www.business.org/marketing/sales/4cs-marketing-model-good-business/
https://beehivepr.biz/integrated-communication/
https://www.superheuristics.com/learnmarketing/marketing-communication-mix/
