Social media, virtual reality, and apps are all forms of interactive media while television and radio are the most common examples of non-interactive media.
What is the importance of interactive media to small advertisers
A successful interactive marketing strategy converts consumers from reader to buyer. In sales and marketing terms, this is called a “sales conversion.”
Unlike traditional television and radio ads, interactive marketing techniques gives the audience an opportunity to make a purchase on-the-spot.
What is an interactive tool
An interactive tool is a way to increase engagement with a target audience by allowing them to interact with the page itself.
For example, a medical information website may offer an interactive food calculator to help users track food intake and exercise.
How does interactive media work
Interactive media is a method of communication in which the program’s outputs depend on the user’s inputs, and the user’s inputs, in turn, affect the program’s outputs.
Simply put, it refers to the different ways in which people process and share information or how they communicate with one another.
What are the 12 types of interactive media?
- Application Software
- Apps
- Games
- Pervasive Games
- Advertising
Why is interaction an important part of marketing
Two-way communication that generated feedback: Interaction marketing involves a two-way communication system between a business and potential customers.
Through this form of marketing, businesses can get feedback and gain more insight into customers’ expectations and needs.
What is the marketing plan
A marketing plan is the advertising strategy that a business will implement to sell its product or service.
The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.
What companies use integrated marketing communications?
- Coca-Cola
- Nike
- Ford
- Apple
What is a communication plan in marketing
A communications plan is simply a strategy that allows you to deliver information to appropriate stakeholders.
The strategy will flesh out the messages you need to communicate, to whom you’re targeting those messages, and on which channels.
Why is interactivity so important in contemporary marketing communications
Interactive marketing improves messaging and marketing communication. Since interactive content is more engaging than traditional marketing content, users are more likely to remember the content they interacted with, and your messaging is ultimately more likely to resonate with them.
How has Coca-Cola used digital marketing
Coca-Cola promoted the games by marketing them through sites such as Buzzfeed, Vevo and Twitter, and also challenged people to create their own mini-games to be included on the Ahh Effect domain.
There were 61 different games in the campaign, each designed to cater to the short attention span associated with teenagers.
What type of marketing does Coca-Cola use
Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola’s sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.
What is Coca-Cola’s digital marketing strategy
Social Media Marketing Strategy Coca-Cola is on all the relevant social media channels. On Twitter, it has 3.3 million followers, on Instagram – above 2.7 million and 90 million likes on its Facebook page.
It interacts directly with fans which bring higher engagement rates. It also leverages user-generated content.
How does Coca-Cola use integrated marketing communication
The main integrated marketing communication tools used by the Coca-Cola Company are ads, public relations, sponsorships and the sales promotion.
The perfect mix of different tools and implementation it in life is one of the main secrets of the company success.
Does Coke use direct marketing
The company also uses other strategies like direct marketing, sponsorships, and product placement. One of the most common advertising techniques used by Coca cola is product placement.
How does Coca-Cola use traditional marketing
In order to make these brands of the company become well known, Coca Cola Company initially started using traditional marketing strategies, such as dividing market segmentation, positioning, and developing 4P’s to deliver superior value to consumers, (Badshah, n.d. p.4.).
Why is Coca-Cola mass marketing
When Coca Cola treats the overall population market as one large market, it will create a large pool of potential customers who are willing to buy the product.
Subsequently, the large market potential will yield to a remarkable sales volume of the target brand (in this case Coke).
What are the marketing channels of Coca-Cola
There are five main channels through which Coca-Cola sells its product to the customer: food stores, convenience and gas, fountain, vending and mass merchandisers.
How does Cocacola use social media
Coca Cola does link all their social media sites on their websites. Coca cola uses many social media sites to interact with their customers.
It usually posts things on its social media and asks customers for feedback. Coca Cola have massively increased their sales over the past few years by the making of many brands.
Why is Coca-Cola marketing so successful
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a soft drink in a bottle; it sells “happiness” in a bottle.
What type of advertising does Coca-Cola use
Types of Media used to Promote Coca-Cola Visual and aural media includes television, radio, cinema, posters, billboards, and direct mailing.
Various types of media are used to advertise the Coca-Cola brand in general, and Coca-Cola drink in particular.
In what way does Coca-Cola use storytelling in its branding and marketing
The Coca-Cola brand thus advocates happiness to its consumers, which is central to its brand stories about how consumers feel when they drink Coca-Cola.
A feeling of camaraderie with the Coca-Cola brand is created by means of central editorial brand content through brand stories based on sharing happiness.
How does coke market to consumers
TARGETED MARKETING. Coca-Cola takes every customer as a target, however its segmentation is mainly based on “age, family size and income.”
The perfect segmentation was a main factor for Coca-Cola’s success.
How does Coke use market research
Coca-Cola use focus groups and interviews when carrying out their 5 stage process. Coca-Cola use research to find out what customers want and how happy they are with products that are on offer.
Primary research methods help with determining if products need improving in different ways eg. taste, aesthetics.
What is meant by B2C marketing
B2C marketing is marketing that targets individual consumers as customers (business-to-consumer marketing) rather than targeting other companies as customers (B2B or business-to-business marketing).
How does Coca-Cola communicate the message of their brand to the audience
Coca-Cola media advertisement through the radio usually does last only for few seconds, but nevertheless is considered to be highly efficient in terms of increasing the level of brand awareness and customer loyalty.
Posters and billboards are also widely used as an integral part of the Coca-Cola media promotion.
What are the 4 P’s of marketing Coca-Cola
This is a detailed analysis of the marketing mix of Coca-Cola. It analyses the 4Ps (Product, Price, Place, and Promotion) of Coca-Cola Company and explains its business & marketing strategies.
How does Coca-Cola use social media
Notably, Coca-Cola also took advantage of new features on Facebook, Messenger and Instagram Stories by allowing visitors to its ‘Gold Room’ to create 360-degree images of themselves to share on the social media platforms.
In addition, influencers were encouraged to share content on (the then new) Instagram Stories.
How does Coca-Cola measure the impact of marketing
They have various measurement elements that includes number of produced products, net sales billed, design registrations and a research on the brands to determine to determine the brand’s awareness.
Metrics makes it easy for marketers to justify their budget that is based on sales returns.
What is Coca-Cola business model
Coca-Cola Company is managed through concentrated business and finished products. The company earns income in the concentrated industry by selling concentrates and syrups to authorized bottling partners (including fountain syrups).
Sources
https://www.csmm.tech/digital-marketing-campaigns-coca-cola/
https://www.brafton.com/blog/content-marketing/the-best-interactive-marketing-examples-of-2018/
https://prezi.com/gpx7femsiafw/market-research-coca-cola-business-unit-3-assignment-2/
