The media and entertainment industry consists of film, television, radio and print. These segments include movies, TV shows,…
Yes, you can definitely order food for your loved ones and friends. Please enter the exact delivery address…
What is digital behaviour? Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that…
Within the category of consumer products, there are four main classifications: convenience goods, shopping goods, specialty goods, and…
While there is no definitive answer, some experts suggest that an ROI of 1:1 (i.e., for every dollar…
Consumer behavior is influenced by many factors such as situation, psychological, environmental and marketing factors, personal factors, family,…
This theory postulated that products and brands have symbolic meanings and display certain images. Consumers’ choices to purchase,…
Under its O2O model, Paytm Mall has signed up with sellers who were already using Paytm payment services,…
Although Instagram doesn’t offer the ability to optimize for followers the Way facebook does, you still can use…
Life Marketing did a study that showed that the average CPM was $5.14 (so, they pay $5.14 for…