Comparative Differentiation Segmentation How do you write a brand positioning statement? The elements all need to work together…
Coca Cola releases Sustainability report that comprises the details of CSR programs and initiatives engaged by the company.…
Georgina RodrÃguez (@georginagio) Who sponsors Ronaldo Nike or Adidas Ronaldo is a Nike athlete who the company uses…
A vertical brand is a brand that oversees every step of their product and brand experience, from factory…
The results highlight three main barriers: a perceived lack of knowledge in the area, the marketing department lacking…
Among them, coca cola’s products are generally made available through intensive distribution. Intensive distribution for the newest product…
Puma uses three different segmentation strategies. Demographic: This type of segmentation splits up the population according to age,…
Apple products speak for themselves. That’s how Apple has consistently positioned their marketing, keeping messaging and visuals simple.…
Demographers study five processes: fertility, mortality, marriage, migration and social mobility. These processes determine populations’ size, composition and…
Social media, virtual reality, and apps are all forms of interactive media while television and radio are the…