Why has your organic reach on Facebook declined? There are two major reasons: First, Facebook organic reach decline can be attributed to the surplus of published ad content that Facebook currently handles.
This has created an intense competition for the visibility of your Page in your fans’ News Feed Space.
How will iOS 15 affect marketing
iOS 15 introduced new features which allow users to block tracking practices common in performance marketing.
The three main features that will have the largest impact on your digital marketing strategy are “Hide My Email”, “Mail Privacy Protection” and “iCloud Private Relay”.
Why are people deleting Facebook
Another reason for the drop in Facebook users is the significant lack of trust in the social media platform since the Cambridge Analytica crisis and recent whistleblower leaks from former Facebook employee Francis Haugen showed the company failed to combat misinformation and abuse.
What is Apple’s strategy for success
Apple business strategy can be classified as product differentiation. Specifically, the multinational technology company differentiates its products and services on the basis of simple, yet attractive design and advanced functionality.
First mover advantage is another element of Apple competitive advantage.
How long does it take for a Facebook page to be searchable
Give it time But it can take up to 48 hours for a public page to start appearing in the search results.
In fact, for Facebook pages that have no followers or likes, it can take even longer.
Typically, the majority of Facebook pages will start to appear in Facebook searches within 48 hours.
Why are people leaving Facebook
Between rampant COVID misinformation (and lax measures to prevent it), myriad scams, and the notion that the site allows harmful posts to propagate simply because they’re popular, anti-Facebook sentiment in public discourse seems to be at an all-time high.
What is the new Facebook update 2022
July 21, 2022, at 4:38 p.m. MENLO PARK, Calif. (AP)Facebook is rolling out an update that enables its 2 billion daily users to more easily view their friends’ posts in chronological order.
Do Google apps work on iPhone
Download the apps of your favorite Google products, like Gmail or YouTube, to use them on your iPhone or iPad.
What makes Apple unique
From latest features to packaging the products, Apple does everything in a way that exhibits the company’s uniqueness.
Versatility and planning sets the company apart from the rest, making its products loved and coveted by the majority of people.
Is Apple building a DSP
We’re breaking down what this means for publishers and advertisers. Last week, Digiday broke the news that Apple is building its own demand-side platform (DSP) after a job posting for a senior manager to “drive the design of the most privacy-forward, sophisticated demand-side platform possible” was published online.
What is DSP digital marketing
The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser to buy advertising with the help of automation.
Because they allow mobile advertisers to buy high quality traffic at scale with minimal friction, DSPs are a powerful marketing automation tool.
What is happening with Meta
Back in February, Meta announced that its Reality Labs segment, which is tasked with bringing Zuckerberg’s vision of the metaverse to life, lost over $10 billion in 2021.
That’s on top of losses of $6.6 billion in 2020 and $4.5 billion in 2019.
Now, let me be clear: Meta can afford to spend the money.
Is Meta declining
Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue.
The Q2 2022 earnings report from Meta marks the end of its decade-long streak of ad revenue growth.
What is SKAdNetwork
StoreKit Ad Network, or SKAdNetwork, is a privacy-centric API operated by Apple. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level.
What is the meaning of DSP
Digital signal processing (DSP) refers to various techniques for improving the accuracy and reliability of digital communications.
The theory behind DSP is quite complex. Basically, DSP works by clarifying, or standardizing, the levels or states of a digital signal.
References
https://support.apple.com/en-us/HT203987
https://www.wordstream.com/blog/ws/2021/06/03/keep-facebook-ads-working-ios14
https://www.warroominc.com/institute-library/blog/how-ios14-update-will-impact-your-facebook-ads/
https://neilpatel.com/blog/7-key-strategies-that-you-must-learn-from-apples-marketing/
