Yes, Google ads operate as a DSP (Demand Side Platform). But unlike other DSPs, there is one huge…
DBM (DV360) vs DCM (Campaign manager) – What’s the difference? DV360 is a demand-side platform (DSP) for buying…
What Programmatic Search Is (or Could Be) PPC search ads use different bidding strategies intended to drive clicks…
As you might expect from the name, Google image ads are advertisements you can run through Google ads…
Ad networks work directly with publishers to sell ad impressions that a publisher has not directly sold. It’s…
Combined audiences allow you to combine various audience attributes, such as detailed demographics and affinities, to create “personas”…
Display & Video 360 (DV360), formerly known as Doubleclick Bid Manager, is a programmatic enterprise-level solution for running…
Respond in real time Build connected campaigns Make better business decisions Do you need to pay for AdBlock…
Google’s Display Network allows you to define your audience in a way search engines can’t. Since you can…
DV360, formerly Doubleclick bid manager, is less understood than Google ads because the platform is generally used at…