It offers its products under various brands, including UA, Under Armour, Armour, Heatgear, Coldgear, and Allseasongear, among others.
It also markets products online through its own e-commerce website www.underarmour.com. The company has business presence across North America, Latin America, EMEA and Asia-Pacific.
What business is Under Armour in
Company Information Under Armour, Inc. is engaged in developing, marketing and distributing branded performance apparel, footwear and accessories for men, women and youth.
What types of products and services does Under Armour sell
Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, athletic bags, face masks and accessories such as bags, gloves, caps and protective gear.
Under Armour also produces American football, basketball and soccer uniforms, among other sports.
What products does Under Armor sell
Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, athletic bags, face masks and accessories such as bags, gloves, caps and protective gear.
Is Under Armour an expensive brand
Under Armour is expensive and items start near $40. Despite the price, because of the loyal following they have founded from their brand items still fly off the shelf.
This company provides unmatched state of the art technology in their design. The quality of items go above all expectations you could set.
How does Under Armour sell their products
Under Armour’s products are sold globally in retail stores and in our Brand and Factory Houses, and online via e-commerce.
Where does Under Armour make their products
Substantially all of our products are manufactured by unaffiliated manufacturers. In 2016, our apparel and accessories products were manufactured by primary contract manufacturers, operating in 18 countries, with a majority of our apparel and accessories products manufactured in Jordan, Vietnam, China and Malaysia.
What is Under Armour’s slogan
The only way is through.”
What is so special about Under Armour
Most well known for their innovative Moisture Transport System, Under Armour apparel works for pull sweat and moisture from your body as you work, and pass it through the material where it quickly and easily evaporates.
The endgame? You and your clothes stay dry even when you sweat.
Who bought Under Armour
Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a half years after acquiring it for $475 million.
Who is Under Armour owned by
Kevin Audette Plank (born August 13, 1972) is an American billionaire businessman and philanthropist.
Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland.
As of October 2021, his net worth was estimated at US$1.8 billion.
What companies are owned by Under Armour
Through the acquisitions of fitness app companies MapMyRun, Endomondo, and MyFitnessPal, Under Armour built the world’s largest digital fitness and wellness community.
What is Under Armour best known for
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout.
What is going on with Under Armour
Under Armour reported an unexpected loss and sales below estimates as the company grappled with global supply chain challenges and Covid lockdowns in China.
The athletic apparel retailer’s stock fell as it also issued profit guidance that came in below Wall Street estimates.
What makes Under Armour different
Under Armour has embedded innovation at every point along its supply chain and is constantly looking for new problems to solve, and innovative fabrics and designs that help people overcome obstacles and enhance performance.
What is the Under Armour symbol
Under Armour The UA logo is a U layered with an A, simple and plain.
The name was inspired by the term “body armor.” Plank’s brother Bill accidentally called it Under Armour one day, and the name stuck.
What is the history of Under Armour
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player-turned-entrepreneur who was tired of sweating through his T-shirts at practice.
Plank set out to create moisture-wicking sports apparel that would keep athletes cool and dry while they exercised.
Who is the brand ambassador of Under Armour
Under Armour Athlete brand ambassador Neeraj Chopra Distributor and licensee for Under Armour brand Underdog Athletics has roped in olympic champion Neeraj Chopra as its brand ambassador.
What type of distribution channel does Under Armour use
The company’s main channel of distribution was wholesale, which generated close to 60 percent of the company’s revenues that year.
Where are Under Armour clothes made
For the last fiscal year, 50 primary manufacturers in 18 countries made Under Armour’s apparel products.
Ten of those accounted for 57% of the company’s apparel and accessories products, and 68% were manufactured in Vietnam, Jordan, Malaysia and China.
Why is Under Armour not in stores
Under Armour pursues plans to break ties with some retailers in push for more profitable sales.
Under Armour forges ahead with plans to sell more directly to consumers and lessen its reliance on middlemen.
The company plans to leave some wholesale retailers, primarily in North America, starting in the back half of 2021
What is Under Armour’s mission statement
Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation.
Today, Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and equipment.
Is Under Armour a good investment
Currently, Under Armour Inc’s price-earnings ratio is 21.6. Under Armour Inc’s trailing 12-month revenue is $5.7 billion with a 3.0% profit margin.
Year-over-year quarterly sales growth most recently was -0.2%. Analysts expect adjusted earnings to reach $0.478 per share for the current fiscal year.
What is unique about Under Armour
Under Armour is a footwear brand and the introduction of the Speedform Apollo confirmed it.
It was the first running shoe ever made in an apparel factory and was designed for speed with zero distractions.
As the tagline said, “This is what fast feels like.”
Who is Under Armour’s target market
Under Armour targets men, women, and children from middle class and upper class backgrounds.
A typical Under Armour customer is athletic and health conscious. The company’s high quality lines of performance apparel, athletic footwear, and sporting accessories appeal to a wide range of demographics.
Does Under Armour use wholesalers
Sports equipment company Under Armour has revealed plans to close approximately 2,000 to 3,000 wholesale partner stores in the back half of 2021.
What countries does Under Armour do business in
Our brand’s International Headquarters is located in Panama City, Panama, along with offices in Sao Paulo, Brazil; Santiago, Chile; and Mexico City, Mexico.
Under Armour’s presence in Latin America continues to expand.
Where does most of Under Armour’s cash come from
Under Armour had revenues of less than one billion U.S. dollars as recently as 2009.
The majority of Under Armour’s sales come from apparel, with the remainder coming from footwear and sporting equipment, and accessories.
What is Under Armour value proposition
Under Armour’s value proposition to the high-performance athletic market is simple—the brand wants to “make all athletes better through passion, science and the relentless pursuit of innovation,” focusing on product performance.
How does Under Armour use Instagram
In addition to linking hashtags, Under Armour routinely inserts a call-to-action in posts that promote its gear.
As seen above, the brand used a trending hashtag and @mention to bring attention to a related product while inviting followers to act NOW.
All in all, Under Armour’s Instagram game is on point.
What are the key elements of Under Armour’s strategy
The key elements of Under Armour’s strategy: Under Armour’s mission is “To make all athletes better through passion, design and the relentless pursuit of innovation.”
Citations
https://www.retailcustomerexperience.com/news/under-armour-revenue-down-but-robust-e-commerce-is-a-bright-spot/
https://risnews.com/under-armour-hoping-its-new-e-commerce-platform-will-accelerate-its-turnaround
https://www.cnbc.com/2021/02/10/under-armour-reiterates-plans-to-break-ties-with-some-retailers-shares-rally.html
https://blog.hubspot.com/sales/brand-positioning-strategy
https://www.bizjournals.com/baltimore/news/2020/04/03/under-armour-closes-stores-indefinitely-laying-off.html
