Under Armour’s corporate social responsibility plan largely aims at sustainability. Their mission is to make a dollar go…
The major source of promotion for Adidas is marketing through television. Another major promotion method of Adidas is…
While he might have a billi in the bank, it’s not hugely surprising that Jay-Z is championing a…
The demographics we target with our brand communication depend on the product category we talk about. But overall,…
Under Armour’s misalignment with the contemporary consumer culture surrounding sneaker consumption and disengagement with the prominent crowdcultures (like…
There are five main types of brand personalities with common traits. They are excitement, sincerity, ruggedness, competence, and…
In 1948 Rudolf established Puma, which was initially named Ruda (short for Rudolf Dassler) but later was renamed…
A geographic target market relies on the physical location of a consumer’s residence, place of business or site…
It offers its products under various brands, including UA, Under Armour, Armour, Heatgear, Coldgear, and Allseasongear, among others.…
lululemon is a leading brand for people around the world who want to live a healthy and active…