1 : based on or consisting of reports or observations of usually unscientific observers anecdotal evidence health benefits that may be more anecdotal than factual.
2a : of, relating to, or consisting of anecdotes an anecdotal biography.
What is the meaning of guerilla marketing
Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business.
These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging.
Why is eWOM important
eWOM is a powerful market force, because consumers find it an unbiased and trustworthy source of product information.
Over the past two decades, a lot of research has investigated the role of eWOM in the marketplace.
What is personal selling example
A good example of personal selling is found in department stores on the perfume and cosmetic counters.
A customer can get advice on how to apply the product and can try different products.
Products with relatively high prices, or with complex features, are often sold using personal selling.
What are 4 types of personal selling?
- Transactional selling
- Solution selling
- Consultative selling
- Provocative selling
What is Kotler’s black box model
Kotler postulated that in the consumer’s black-box of a mind, stimuli including product, price, promotion and place are processed against other stimuli — economic, political, social and technological — to arrive at a buyer response.
What is service and its characteristics
Services are essentially intangible activities which are separately identifiable and provide satisfaction of wants.
Their purchase does not result in the ownership of anything physical. Services involve an interaction to be realised between the service provider and the consumer.
What does a mile a minute mean
Very rapidly, as in She was talking a mile a minute about the accident.
This expression, alluding to the literal speed of 60 miles per hour, dates from the mid-1900s, when that speed was considered very fast, but it has survived into times of much greater velocity.
What are the 5 major personal selling strategies?
- Know your market
- Identify the right leads
- Engage customers with stories
- Always add value
- Frame yourself as a partner
What does generate repeat business mean
repeat business. noun [ U ] COMMERCE. the fact that a customer returns to buy more products or services from the same company: To build repeat business from happy clients you must be honest.
What are some examples of product placement
Some world-renowned examples of product placement include Spielberg’s E.T. and Hershey’s Reese’s Pieces, Tom Cruise’s Ray Ban shades in “Risky Business,” and Carrie Bradshaw’s Manolo Blahnik shoes in “Sex and the City.”
Certain movies work with multiple brands.
What percentage of customers lose due to product issues
Companies lose 71 percent of consumers due to poor customer service. 68 percent of customers leave you because they perceive you are indifferent to them.
60 to 70 percent of customers will do business with a company again if it deals with a customer service issue fairly even if the result is not in their favor.
What are the 4 selling strategies
The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling.
Different strategies can be used with in different types of relationships.