- Defining Your Brand Vision
- Incorporating Extended Vision Elements
- Selecting Unique Brand Vision Dimensions
- Keeping the Brand Vision Aspirational
- Representing a Central Theme of the Brand Vision
- Using Brand Position as a Short-Term Communication Guide for Reaching Your Target Audience
What are contract management activities
Key activities involved in contract management include contract drafting and clause negotiation, performance analysis to maximize operational and financial performance and risk mitigation, both financial and reputational (e.g., business relationships get damaged by defaulting on contract terms).
What makes a strong brand
Strong brands have clear brand core values, an unequivocal positioning, and a long-term brand strategy.
Consistent brand management with the help of brand rules ensures that the brand strategy is consistently applied in operative business.
This helps to prevent a brand from overstepping its credibility limits.
What is IMC planning process
An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. to achieve maximum impact of marketing
What is Imc approach
Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
What are the 6 IMC tools?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
How do you map customer touch points?
- Identify Each Customer Touchpoint
- Map the Touchpoints
- Improve Each Customer Touchpoint
- Set a Schedule for Reviewing
What is effective communication
Effective communication is the process of exchanging ideas, thoughts, opinions, knowledge, and data so that the message is received and understood with clarity and purpose.
When we communicate effectively, both the sender and receiver feel satisfied.
What are the 5 major types of marketing communications?
- Digital marketing
- Public relations
- Advertising
- Social media
- Customer recommendations
- Direct marketing
- Sales promotion
How do you implement IMC?
- Step 1: Know your target audience
- Step 2: Develop a situation analysis
- Step 3: Determining marketing communication objectives
- Step 4: Determining your budget
- Step 5: Strategies and tactics
- Step 6: Evaluation and measurement
How does Coca-Cola communicate the message of their brand to the audience
Coca-Cola media advertisement through the radio usually does last only for few seconds, but nevertheless is considered to be highly efficient in terms of increasing the level of brand awareness and customer loyalty.
Posters and billboards are also widely used as an integral part of the Coca-Cola media promotion.
How IMC tools can be used effectively
Personal selling It is the most effective tool in IMC as a salesperson directly communicates with the buyer, resolves their issues on spot, improvise his pitch as per the need of the buyer, and focuses on building a long-term relationship with end-users.
How does Coca cola use IMC
The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads.
The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.
How does Coca-Cola promote its brand
Coca Cola’s promotion strategy focuses on aggressive marketing through ad campaigns using media channels such as television, online commercials, print media, sponsorships, and so on.
Coca-Cola sponsors important events such as American Idol, BET Network, NASCAR, NBA, NCAA, Olympic Games, FIFA World Cup, among others.
What are the features of IMC?
- Greater Accountability Asked from the Advertising Agencies: The producers are demanding greater accountability from advertising agencies by asking them to give instant results
- Market Place Power with Retail Industry:
- Growth of Database Marketing:
- Shift in Promotional Expenditure
What are the five components of IMC?
- Identify your customers from behavioral data
- Determine the financial value of your customers and prospects
- Create and deliver messages and incentives
- Estimate the return on customer investment (ROCI)
- Budget, allocate, evaluate, and recycle
What are the five components of a strategic communication plan?
- Identify the Audience: To WHOM do we need to communicate?
- Determine Goals and Objectives: WHY communicate?
- Develop Key Messages: WHAT do we need to communicate?
- Develop Tactical Plan: HOW will we communicate, to whom and when?
What is IMC example
Another great example of an integrated marketing campaign is Coke’s ‘share a coke with’ campaign, which used unified messaging across TV, Social, Outdoor and Display leading to a 7% uplift in Coke consumption by the target demographic, making it one of the most successful Coke campaigns in history.
Why is Imc important
Importance Of Integrated Marketing Communication IMC gives an organization an edge over competitors and boosts sales.
While communicating with the customer, the brand builds a relationship with them and creates a seamless buying experience, eventually leading to a lifelong, loyal client base.
What are Nike’s touchpoints
Touchpoints Create Differentiation: Nike Touchpoints are actions on your part that ‘touch’ your customer in some way at different points of the consumer journey.
What are some advantages to implementing an IMC approach?
- Improved Efficiency
- Accessibility to Larger Audiences
- Cost-effective
- Builds Trust
How do you create an email marketing strategy?
- Step 1: Setting goals and success metrics
- Step 2: Doing target audience research
- Step 3: Reviewing marketing results from the previous year
- Step 4: Creating list segmentation
- Step 5: Starting with important business dates and holidays
What are the 5 basic needs of customers?
- Friendliness
- Empathy
- Fairness
- Control
- Alternatives
- Information
- Time
What are the common objectives of a strategic communication plan
Strategic communications can be held accountable for achieving three main outcomes, all of which are measurable: Raising awareness, changing attitudes and motivating people to take action.
How do you audit a brand?
- Determine your framework
- Review external marketing
- Conduct customer surveys
- Review your website data
- Review social media analytics
- Review sales data
- Review target demographics
- Conduct an internal survey
What is the most important element in understanding a customer
Listening. Identify customer needs by asking questions and concentrating on what the customer is really saying.
Effectively listening to the customer and giving him or her your undivided attention, even in an online environment, are particularly important.
What should be included in an email marketing strategy?
- Keep your email subject lines short and clever
- Use marketing automation and email segmentation to send more targeted emails at the right time
- Consider pruning inactive subscribers from your subscriber list
- Make sure to use a/b testing as often as you can
What are the different types of IMC
There are four basic types of integrated marketing communication: external, internal, horizontal and vertical.
By taking these different elements together to form a marketing strategy, your business will be able to achieve whatever goals you’ve set for it in an efficient manner.
What are the main objectives of IMC
The goal of integrated marketing communications is to ensure that customers receive the same message when they interact with a company’s brand in various ways.
How do you write a communication strategy plan?
- Step 1: Determine Method for Engaging Stakeholders and Partners
- Step 2: Write a Brief Summary of Analyses
- Step 3: Select a Theory
- Step 4: Select Audiences
- Step 5: Develop Communication Objectives
- Step 6: Select Strategic Approaches
- Step 7: Decide on Positioning
- Step 8: Identify Key Benefits and Support Points
Sources
https://www.wellersaccountants.co.uk/blog/strategic-direction-why-you-need-it-to-achieve-growth
https://e-l.unifi.it/pluginfile.php/928660/mod_resource/content/1/%286%29%20Integrating%20marketing%20communication%20to%20build%20brand%20equity.pdf
https://www.managementstudyguide.com/integrated-marketing-communication-tools.htm
https://www.businessnewsdaily.com/16186-what-is-contact-management.html
https://www.brand-trust.de/en/glossary/brand-touchpoints.php?c=/Insights/Kategorien/Brand%20Touchpoints
