- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
What are the features of IMC?
- Greater Accountability Asked from the Advertising Agencies: The producers are demanding greater accountability from advertising agencies by asking them to give instant results
- Market Place Power with Retail Industry:
- Growth of Database marketing:
- Shift in Promotional expenditure
What are the 6 steps in IMC?
- Step 1: Know your target audience
- Step 2: Develop a situation analysis
- Step 3: Determining marketing communication objectives
- Step 4: Determining your budget
- Step 5: Strategies and tactics
- Step 6: Evaluation and measurement
What are the challenges of IMC?
- Challenge #1 (2) – Management Support and Resources
- Challenge #2 (5) – Cross-media Creativity
- Challenge #3 (3) – Unifying technology
- Challenge #4 (1) – Strategy
- Challenge #5 (4) – Unifying/Sharing Customer Data
- Challenge#6 (7) – International issues
What are the 6 IMC tools?
- Advertising
- Sales Promotions (SP)
- Personal Selling (PS)
- Direct Marketing (DM)
- Social Media Marketing
- Internet Marketing
- Mobile Marketing
What are the different types of IMC
There are four basic types of integrated marketing communication: external, internal, horizontal and vertical.
By taking these different elements together to form a marketing strategy, your business will be able to achieve whatever goals you’ve set for it in an efficient manner.
How does Apple communicate internally
The closed system ensures that communication is done only through official platforms. Employees are not allowed to use other channels, such as social media, for official communication.
However, the CEO and founders have on many occasions used their personal social media accounts to talk about the company.
What is integrated communication
What is integrated communication? An integrated communication strategy is the connective tissue that ensures brand consistency across all channels and aligns communication with business objectives.
It considers who the target audiences are and how and where to communicate to engage them and move the business forward.
Does Apple use IMC
Apple IMC. Apple Inc. uses different communication channels to popularise its iPhones. The objective of using an integrated marketing communication is to reach many customers and boost the sales volume.
What are the key elements of IMC
The elements of integrated marketing communication are: advertising, public relations, direct marketing, sales promotion and personal selling.
What is IMC and its elements
Elements of integrated marketing communication is a mix of different methods of brand promotions that communicate effectively, to promote a particular product/service among target customers.
The main aim of the marketing promotional mix is the consistency of the message and complementary use of media.
Citations
https://www.managementstudyguide.com/importance-of-integrated-marketing-communication.htm
https://pressbooks.nscc.ca/nsccprinciplesofmarketing/chapter/case-study-red-bull-wins-the-extreme-niche/
https://www.healthline.com/nutrition/red-bull-vs-monster
https://www.edrawmind.com/article/coca-cola-segmentation-targeting-and-positioning.html
https://bettermarketing.pub/how-red-bull-dominates-the-us-energy-drink-market-eb9543f1f659
