- Basis Technologies
- Google Marketing Platform
- Knorex
- Jampp
- Smadex
- MediaMath
- Amazon DSP
Is Apple building a DSP
We’re breaking down what this means for publishers and advertisers. Last week, Digiday broke the news that Apple is building its own demand-side platform (DSP) after a job posting for a senior manager to “drive the design of the most privacy-forward, sophisticated demand-side platform possible” was published online.
Who can use DV360
Audience targeting You can also partner with a data provider through DV360 to build your own audience that aligns with the goals of your marketing strategy—such as women, ages 18–34, who are interested in cosmetics and live in a specific country.
How does DoubleClick work
The DoubleClick server contains a profile of the user which contains data about the user complied via cookies and other tracking technologies.
The server uses the profile to target advertising to fit the preferences of the particular user, and it also updates the profile in light of the user’s current online behavior.
How much does DV360 cost
Reportedly, DV360( DSP) takes only 13% of $1 spent by an advertiser on media.
On the other hand, Ad manager charges an approximate of 18% of the dollar spent by the advertiser.
However, with Google Ads, the campaigns include the display, it charges 14% of every dollar spent by an advertiser.
Who is the biggest DSP?
- Display & Video 360 (DV360)
- Amazon DSP
- MediaMath
- OneView
- Xandr Invest
- Yahoo! Ad Tech
- RhythmOne
- Basis
What is a DSP and SSP
An SSP is the inverse of a DSP. Whereas a DSP lets advertisers buy across several different ad exchanges at the same time, an SSP lets publishers sell their ad inventory across different ad exchanges.
Is TripleLift a DSP
TripleLift, the native advertising technology platform for the visual web, announced today that it is working with the world’s leading DSPs to launch the first-ever RTB-based platform for buying premium, in-feed native advertising at scale, across all devices.
What is the best DSP?
- Centro (Basis)
- Xandr Invest
- Adelphic
- Adform
- The trade desk
- StackAdapt
- AcuityAds
- MediaMath TerminalOne
Who acquired TripleLift
TripleLift has ample coin in its pocket to make a splashy first acquisition like.
It was itself acquired last April by private equity firm Vista Equity Partners. Vista bought TripleLift just as it was preparing to take Integral Ad Science public.
What is the biggest SSP?
- Google Ad Manager
- OpenX
- Rubicon project (Magnite)
- Xandr
- SpotX
- Teads TV
- Index Exchange
- Sovrn
Citations
https://www.thundertech.com/blog-news/april-2020/what-s-the-difference-between-google-display-network-and-programmatic-advertising
https://www.spiceworks.com/marketing/programmatic-advertising/articles/what-is-an-ad-network-definition-types-and-examples/
https://blog.songtrust.com/digital-service-providers-dsps-explained
https://blog.hubspot.com/marketing/facebook-ads-vs-google-ads
