The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or…
Extension strategies include rebranding, price discounting and seeking new markets. Rebranding is the creation of a new look…
The internal environment includes factors that the organization controls. For example, the organization’s culture, product development, mission and…
Reward customer loyalty Offer discounts when customers sign up for your newsletter Create a pop-up shop Get online…
Consumers are the main source of demand for all the goods. The producers of industrial goods or the…
Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or…
Consumer behaviors can be grouped into four key categories: awareness, preference, engagement and advocacy. Each of these stages…
Industrial goods are classified as either production goods or support goods. Production goods are used in the production…
Disadvantages of Study of Consumer behaviour: The marketers study the behaviour of consumer to mold it in favour…
It is an overarching term that refers to numerous activities and processes such as packaging, inventory, warehousing, supply…