The goal of integrated marketing communications is to ensure that customers receive the same message when they interact…
In theatre, blocking is the precise staging of actors to facilitate the performance of a play, ballet, film…
There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It’s important to…
A key definition of IMC belongs to Philip Kotler who, in 1999, referred to BMI as “the concept…
Market Focus Product Focus Concrete, Measurable Specifics Responsibility and Accountability Reviews and Revisions What should a marketing campaign…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
The 5c analysis is an extended version of the 3C’s model which was developed by Kenichi Ohmae, a…
Yes, a blog can help you develop a readership, or perhaps even snag the attention of an editor…
Within the communications mix there are usually said to be five elements: (1) advertising; (2) direct marketing; (3)…