Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage…
The three types of direct selling are single-level direct, party-plan, and multi-level marketing. Pyramid schemes are different from…
Nike has a mass-market business model which caters to sports enthusiasts. The product categories are broadly shoes, sports…
Consumer Health refers to the decisions you make about the purchase and use of health information, products, and…
Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of…
Psychographic questions help reveal the psychological characteristics within your target market, or your entire pool of respondents. This…
The Production Concept The Product Concept The Selling Concept The Marketing Concept The Societal Marketing Concept Why consumer…
Fast Moving Consumer Goods (FMCG) are products that are sold, replaced, or entirely used within a year. Another…