A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to…
Microsoft has been named the world’s most valuable B2B brand for the second year running in a report…
During the Covid-19 nationwide lockdown, which lasted for several months from March 2020, the leading dairy cooperative brand…
The Paragon Group of companies is considered to be No. 1 in the rubber footwear manufacturing and distributing…
In the business-to-business model, businesses and organizations exchange goods and services. For example, one company may contract with…
Choosing a target market is important because it enables the firm to direct its resources to those customers…
Behavioural segmentation looks at how and when a consumer decides to spend their money on a product or…
Omnichannel retail is a fully integrated approach to commerce, providing shoppers a unified experience across all channels and…
It helps you connect with others and share ideas. Effective communication clarifies information, reducing wasted time. Helps builds…
Consumer involvement is the state of mind that motivates a consumer to make a purchase, or the importance…