Gerald Zaltman is associated with one of the first experiments in neuromarketing. In the late 1990s, both Gemma…
Begin With A Strategy Keep Your Videos short and Sweet Make the First Few Seconds Really Stand Out…
Rather, Ready player Two looks at games that are designed for women— and because video games are a…
Neuromarketing is a marketing discipline that uses neuroscientific research and consumer behaviour to improve the effectiveness of marketing…
The Tools of Neuromarketing The two primary tools for scanning the brain are fMRI and EEG. The former…
Biofeedback is based on a principle known as “operant conditioning,” specifically positive reinforcement. Research has shown positive reinforcement…
Family history of addiction Being male Having another mental health disorder Peer pressure Lack of family involvement Anxiety,…
Research has shown that the drugs most commonly abused by humans (including opiates, alcohol, nicotine, amphetamines, and cocaine)…
Make Communication Quicker And Simpler Of all the information transmitted to brain, 90% is visual. As opposed to…