Neuromarketing is a marketing discipline that uses neuroscientific research and consumer behaviour to improve the effectiveness of marketing…
The Tools of Neuromarketing The two primary tools for scanning the brain are fMRI and EEG. The former…
Biofeedback is based on a principle known as “operant conditioning,” specifically positive reinforcement. Research has shown positive reinforcement…
Family history of addiction Being male Having another mental health disorder Peer pressure Lack of family involvement Anxiety,…
Research has shown that the drugs most commonly abused by humans (including opiates, alcohol, nicotine, amphetamines, and cocaine)…
Make Communication Quicker And Simpler Of all the information transmitted to brain, 90% is visual. As opposed to…
The average score on an Iq test is 100. Most people fall within the 85 to 114 range.…
Terry Wu, Doctor of Neuroscience and owner of Neuromarketing Services, took the Think & Link stage on Thursday,…
Transcranial magnetic stimulation (TMS) is a noninvasive procedure that uses magnetic fields to stimulate nerve cells in the…
9 The same year, Ale Smidts independently coined the term neuromarketing in his publication ‘Looking into the brain:…