- Social media
- Email marketing
- Websites
- Offline marketing in a digital world
Which is an example of stealth advertising
Some examples of stealth marketing are hiring actors to subtly promote products to the public, sockpuppeting, paying influencers to post about a product or service without disclosing that it’s actually an ad, creating fake viral videos, and product placement in movies.
What traditional marketing technique is YouTube closest to
Television advertising is traditional marketing technique is YouTube closest.
What is CSR marketing
Social responsibility in marketing involves focusing efforts on attracting like-minded customers. Meaning, reaching people who want to make a positive difference with their purchases.
Thus, many companies have adopted socially responsible elements into their marketing strategies.
What does XM mean in marketing
Another term for ‘Experience Marketing’ Experiential marketing (XM) is a channel; experience marketing refers to the elements in the consumer journey(s) across all channels designed to make every brand touchpoint seamless and memorable.
While it involves experiential marketing, it is not exclusive to it.
Can brands be built around causes
Cause Branding is also designed with the hopes of creating a permanent affiliation between the cause and brand.
Examples of this can be seen with Coca-Cola’s work the World Wildlife Foundation, or Dove’s Real Beauty Pledge.
These associations are incredibly important, especially from a business perspective. How?
How is CSR used in marketing strategy
Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases.
Many companies have adopted socially responsible elements in their marketing strategies to help a community via beneficial services and products.
When promotional materials are only sent to customers who have given their approval the program is called
The number one reason that individuals remain loyal to a permission marketing program after they have joined is a chance to win prizes in a contest or sweepstakes.
A permission marketing program means promotions are only sent to customers who grant permission to receive them.
When a company creates a brand name that closely resembles a popular or successful brand it may be
Brand infringement occurs when a company creates a brand name that closely resembles a popular or successful brand.
When Interstate Batteries receives a positive news story about its involvement with Nascar it is an example of a N ):
Terms in this set (190) Interstate Batteries’ involvement with NASCAR is an example of: sponsorship.
What are examples of advocacy programs?
- Adidas’ Creator’s Club
- Lululemon’s Ambassador Program
- Glossier’s Brand Advocacy Strategy
- Tesla’s Referral Scheme
- Monica Vinader’s MV Family:
Is to increase long term profits and shareholder trust
CSR Defined The aim of CSR is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions.
What is the main difference between CSR and charity
Unlike Philanthropy, in which the corporation is simply donating money, CSR involves a hands-on approach to solving social and environmental in which the corporation is involved.
What are 5 social problems?
- Poverty and Homelessness
- Climate Change
- Overpopulation
- Immigration Stresses
- Civil Rights and Racial Discrimination
- Gender Inequality
- Health Care Availability
- Childhood Obesity
What is it called when two brands work together
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.
What are some examples of CSR activities?
- Reducing carbon footprint
- Engaging in charity work
- Purchasing fair trade products
- Investing in environmentally conscious businesses
- Getting involved in volunteer work
- Improving labour policies
What are the 3 types of budgets
The three types of annual Government budgets based on estimates are Surplus Budget, Balanced Budget, and Deficit Budget.
What is CSR initiative
Corporate Social Responsibility (CSR) is the idea that a company should play a positive role in the community and consider the environmental and social impact of business decisions.
Which functional area is charged with the responsibility of preparing budgets and information about costs and asset allocation to be used by the managers of a business
Managerial accountants provide information regarding costs, budgets, asset allocation, and performance appraisal for internal use by management for the purpose of decision-making.
What are the 6 major functional areas of a business
Generally, the six functional areas of business management involve strategy, marketing, finance, human resources, technology and equipment, and operations.
Therefore, all business planners should concentrate on researching and thoroughly understanding these areas as they relate to the individual business.
What are the 4 functional areas of a business?
- marketing
- human resources
- operations
- finance
What are the five main areas of CSR?
- Positive Press and Reputation Building
- Consumer Appeal
- Talent Attraction and Employee Retention
- Stronger Client and Community Relations
- Bottom Line
What are the 4 types of CSR?
- Environmental Responsibility
- Ethical Responsibility
- Philanthropic Responsibility
- Economic Responsibility
- The Benefits of CSR
Citations
https://www.copypress.com/kb/content-marketing/cause-marketing-examples/
https://www.marion.com/how-to-set-marketing-goals-vs-objectives-with-examples/
https://bbbssun.org/cause-related-events/
https://formomentum.com/sports-cause-marketing-partnerships/
https://slicecreates.com/cause-related-marketing-guide/
