Campaign Summary Coca-Cola’s popularity had decreased among Millennials, so the brand developed a campaign to raise awareness and increase sales and brand love.
Since the “Share a Coke” campaign had been a global success, the brand decided to adapt it for a younger audience.
Why is Coca-Cola so popular around the world
Through skillful advertising efforts, Coca-Cola is widely recognized as a symbol of American culture through its influence on politics, pop culture, and music around the globe.
Important stats to know about The Coca-Cola Company: Owns 43.7% of the US carbonated soft drinks market.
Generate $33 billion in sales each
How does Coca-Cola influence the global economic activity
Our business stimulates job creation across our value chain. We contribute to the economic development of local communities by employing local people, paying taxes to governments, purchasing goods, services and capital equipment from suppliers, and supporting social development programs.
How is Coca-Cola perceived
Brand perception of Coca cola In comparison to other brands the consumer perception of Coca Cola is >80% (very positive [91%]) in comparison to other brands.
Coca Cola carries strong dominance [94%] and is perceived slightly masculine.
What is the biggest marketing blunders of Coca-Cola
At the height of the war, Coca-Cola made what became known as one of the biggest marketing mistakes to take place.
The Pepsi Challenge, introduced in 1975, invited consumers to conduct blind taste tests between Coke and Pepsi.
How Coca-Cola sell their products
Coca-Cola sells its products to canning and bottling companies, distributors, wholesalers, and retailers. These channels then distribute them to other retailers, such as gas stations, convenience stores, supermarkets, and restaurants.
How does Coca-Cola communicate with their customers
Coca-cola needs to be in direct contact with its customers through verbal communication. The company, through its production centres, has many opportunities for its trained staff to talk to customers about all issues.
Oral Communication: Oral communication is information spoken by mouth; the use of speech.
How does Coke use market research
Coca-Cola use focus groups and interviews when carrying out their 5 stage process. Coca-Cola use research to find out what customers want and how happy they are with products that are on offer.
Primary research methods help with determining if products need improving in different ways eg. taste, aesthetics.
What is the Coca-Cola system in terms of globalization
The Coca-Cola Company is a global business that operates on a local scale, in every community where we do business.
We are able to create global reach with local focus because of the strength of the Coca-Cola System, which comprises The Coca-Cola Company and nearly 250 bottling partners worldwide (Learn more here).
Is Coca-Cola a multinational or global company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola.
The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages.
What is the message of Coca-Cola advertisement
People want their Coca‑Cola in different ways, but whichever one they want, they want a Coca‑Cola brand with great taste and refreshment.”
“Taste the Feeling” brings to life the idea that drinking a Coca‑Cola – any Coca‑Cola – is a simple pleasure that makes everyday moments more special.
What social media platforms does Coca-Cola use
Coca-Cola utilizes majority of well-known social media platforms such as Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn and Flickr.
YouTube: YouTube was the first social media platform Coca-Cola joined.
How is Coca-Cola active in social and environmental issues give examples
They have a range of partnerships to protect and enhance the environment by recycling, water efficiency, reducing carbon emissions, and cleaning up litter.
Coca-Cola also emphasized that all of their employees must make time to volunteer in their community because it’s the right thing to do.
Is Coca-Cola a socially responsible company
Early CSR initiatives by Coca-Cola Coca Cola introduced its own ways to fight the plastic problem.
They started using recycled materials to make the bottles way back in 1991. Over a period of time, they have shifted entirely to recycle materials.
How can Coca-Cola improve sustainability
We’re proud to say that all our plastic bottles of 500ml or less are made with 100% recycled plastic.
By using 100% recycled materials to make our bottles we are saving 29,000 tonnes of virgin plastic – the equivalent of 2,292 double decker buses!
And we’re trialing new, more sustainable alternatives to plastic.
Why is global marketing strategy important
Global marketing allows you to sell more products, attract more customers and enlarge your market share in different countries.
Your brand influence will increase. Building a well-known brand’s reputation gives you a powerful competitive advantage in local markets of different countries.
What services does Coca-Cola provide
The World’s Largest Beverage Distribution System At The Coca-Cola Company, we market, manufacture, and sell beverage concentrates, syrups, and finished beverages, including sparkling soft drinks, water, sports drinks, juice, dairy, plant-based drinks, tea, and coffee.
What is unique about Coca-Cola
Unique bottlle The Coca-Cola bottle remains unique in its design. It was created in 1915, by Earl R. Dean; the Coca-Cola bottle was first introduced as a ‘contour bottle’ or ‘hobble-skirt’ bottle, wide from the centre and slender from below.
By 1915, Candler was losing market share to hundreds of competitors.
How does globalization benefit from Coca-Cola
Nowadays customer can easily find Coca-Cola drinks everywhere in the markets that nearby their houses.
Not only in the markets but also can order online with media shopping online platform like Shoppe.
How does Coca-Cola measure consumer behavior
The coca-cola company often uses the demographic gathering of data as an instrument to find out the consumer group that use their products most.
This data is gathered based on the following variables; age, sex, country and other personal and motivating factors.
What are the components of a global marketing strategy?
- Define and Separate Global and Local Activities
- Resonate with the Needs of Local Markets
- Build a Proactive Marketing Strategy
- Energize Your Local Marketing Campaigns
- Keep Track of All Marketing Processes
- Examine the Overall Impact of Marketing Actions
What are the 3 strategies for global marketing
What are the three global marketing strategies? They are product, service and pricing. You’ll need to tie together these three types of global marketing strategies in order to ensure the widespread international appeal of your product.
What are the 4 global marketing strategies?
- Look At Where Your Customers Come From
- Differentiate Your Offerings
- Think About Branding
- Localize Your Messaging
What is the social impact of Coca-Cola
18.5 million+ people’s lives improved through access to safe drinking water, sanitation and hygiene since 2010.
Our programs focus on improving community access to water and sanitation, while promoting improved hygiene behaviors to make positive impacts on health and development.
What makes Coca-Cola different from its competitors
Through its competitive positioning strategy, Coca-Cola stays ahead of its competitors by offering an extensive product line, providing superior customer service, and expanding its advertising efforts.
Coca-Cola dedicates a significant portion of its net revenue to advertising, contributing to its high market share.
What is global marketing According to Philip Kotler
According to Philip Kotler global marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others.
What is the core product of Coca-Cola
The core product is what the consumer is actually buying and the benefits it gives.
Coca Cola customers are buying a wide range of soft drinks. The actual product is the parts and features, which deliver the core product.
How much Coke spends on and marketing
“Coca-Cola Spent $4.24bn for Advertising in 2019, $20bn in the Last 5 Years.” The Coca-Cola Company.
What impact does Coca-Cola have on society and the environment
Partnering with organizations that can help us scale solutions. Since 2017, together with the Coca-Cola Foundation, we have invested over $6 million in environmental partnerships focused on reducing the impact of plastic pollution, recycling, collecting marine litter and water replenishment.
How many products does Coca-Cola produce globally
With more than 2,800 products available in more than 200 countries, Coca-Cola is the largest beverage manufacturer and distributor in the world and one of the largest corporations in the United States.
References
https://money.cnn.com/2016/01/19/news/companies/coca-cola-slogans/
https://www.coca-cola.ie/marketing/campaigns/iconic/taste-the-feeling
https://www.presencegroup.eu/en/blog/cultural-blunders-advertising
https://en.wikipedia.org/wiki/List_of_largest_consumer_markets
https://www.coca-colacompany.com/faqs/what-is-the-coca-cola-foundation
