As of June 4, 2019, Google abolished the restrictions that stopped brands from bidding on a competitor’s branded keyword.
The only remaining condition is that your competitors can’t use your trademarked brand name in their ad copy.
Can you bid on competitor brand name
Is it legal to bid on competitor keywords? Simply put, yes it is legal to bid on competitor keywords.
Google has no rules against bidding on brand keywords, regardless of if it is your brand or not.
Google’s guidance on trademarks explicitly states that “We don’t investigate or restrict trademarks as keywords”.
Can you use competitors names in AdWords
Is it legal to use competitors names in your keywords? In a nutshell, yes.
Google has quite a simple set of search advertising guidelines that cover issues including trademarks, and it is the protection offered by trademarks that is key to this discussion.
Is it legal to bid on competitor keywords
Google’s policies on trademarks and advertising clearly lay out that bidding on competitor’s keywords is acceptable, so long as: Ad text does not include a competitor’s trademarked terms.
Display URLS do not contain trademarked terms.
Is it good to bid on competitor keywords
Bidding on competitor keywords is effective but can get expensive. You may need to limit these campaigns or do a little budget shifting.
You could also consider these less-expensive ways to target competitor audiences on Google without search ads—or these three lower-cost alternatives on social.
Can I use a competitor name in my Google ad
Usually, Google Ads will automatically block a trademarked term in ad copy. If you do manage to skirt the algorithm, the competitive company holding the trademark will likely file a complaint and get your ads removed.
Hence, you can use a competitor’s name or trademark as a keyword, but not in ad copy.
Can you bid on brand names
Can You Bid On Competitors’ Branded Terms? Short answer: Yes. Long answer: You can!
In fact, consumers may just be searching for your competitor because they don’t know what else is out there.
Can you bid on trademarked keywords
Trademark bidding—also known as “brand bidding”—is simply the act of targeting paid search advertisements to branded keywords (searches that include a brand name, or some variation).
Like us, many brands choose to bid on their own branded keywords.
Should you bid on your brand name Google ads
In most cases, it’s definitely a good idea to bid on your own brand name.
If you, however, have a lot of users who visit your site on a regular basis, it may be necessary to prevent ads from showing when these users search for your brand.
How do I write an ad competitor keywords?
- They want to buy what your competitor (and you) are selling
- They are deeper-funnel and already looking into specific brands (i.e
- They are probably qualified
How do I bid keywords in Google Adwords?
- Sign in to your Google Ads account
- Click Campaigns
- Click Ad groups
- Click Keywords
- Click Edit
- In the page that opens, you may set a new bid, increase your bid, or decrease your bid
- Click APPLY
Can you use trademark terms for Adwords
Ads may use trademarks in ad text if they meet the Reseller and informational site policy requirements.
Please carefully review this policy before pursuing authorization.
Can you use trademarked names in Google Ads
Advertisers may use the trademark in ad text if the trademark owner has authorized them.
Can I stop competitors bidding on my brand
No, you can’t stop someone from bidding on your brand keywords in search ads.
But that does not mean you can’t do something about it…
Why might an advertiser bid on brand keywords
To Achieve High Conversion The ultimate goal of any business is to reach new shoppers and make sales.
That is the reason, most of the time advertisers bid on the branded keywords to accomplish a good conversion rate.
Can you target competitors on Google Ads
Google Ads provides a custom audience feature that allows businesses to run campaigns that can be targeted at online users that include competitor terms.
This can include words that include the specific competitor’s company name and brand product names.
How do I target competitors keywords on Google Ads?
- Blow away their discounts
- Create a value proposition that they don’t address
- Use better ad extensions than your competitor
Can I use another company name in my advertising
It is perfectly acceptable and within the bounds of the law to use another’s trademark in advertising, provided certain standards are met.
The advertisement must be truthful and the use of another’s trademark must not give a false impression of connection, approval or sponsorship by the owner of the other mark.
When advertising on search engines if you bid the same as your competitor having a higher quality score will mean you appear where in comparison
The answer is position one. When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean that you appear position one in comparison.
In this position, you will have 100% search impression share and an assured win for your brands.
Should you bid on brand terms
Bidding on your brand terms is an important investment as a means of preventing competitors from poaching your users who are close enough to conversion that they’re actually looking for you by name!
Whether you have stellar SEO or not, you’re likely to miss out on a large chunk of revenue.
Why you should bid on your own brand name
Bidding on your brand name allows you to show more listings on your brand search result page.
That means more listings, more information (remember you can control them), and much more real estate on your brand SERP.
How do I stop competitors bidding on my brand?
- Determine the extent of the damage
- Tell Google about it
- Ask them to stop
- Increase your branded ad spend
- Improve your quality score
- Retaliate by bidding on their brand
- Optimize your landing page
- Leverage organic search
How do I stop competitors clicking on AdWords
Once inside your AdWords Campaign, click on the Settings tab at the top. Scroll down to the bottom of the page and underneath Advance Settings, you’ll see a drop-down title called IP Exclusions.
Simply enter/copy and paste the IP addresses that you want to block in the text field.
How do I use branded keywords in Google Ads
How Do You Use Branded Keywords in Ppc advertising? Once you’ve confirmed that people are searching for your brand name (do this in Google Ads Keyword Planner, Google Search Console, or any SEO tool really), then you can start using those keywords in your paid marketing strategy.
Should you use competitor keywords
Competitors’ Names Can Be Good Keywords, But Be Careful Using your competitors’ names and their brands to your campaign’s advantage is a good way to increase your potential conversions.
How do I find competitors search ads
You can use Ahrefs’ “Site Explorer” option to evaluate a competitor’s paid search efforts.
Add the appropriate URL, navigate to “Paid search,” and then use Ahrefs’ data to see which PPC keywords a competitor is ranking for, what their top ads are, and which pages are driving the most paid search traffic.
How do you bid on a brand?
- Define Your Brand Bidding Objectives
- Conduct Competitive (SERP) Analysis
- Identify the Value of Your Brand Ads
- Build Your Strategic Framework
- Implementation
What is a competitor Campaign Google Ads
What is competitor bidding? Competitor bidding on PPC is when companies directly use a competitor’s brand names as keywords.
For example, Nike targeting people searching for “Adidas”. It allows companies to show an ad for their services when potential customers are searching for a competitor.
How do I do a manual bid on Google Ads?
- Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads
- You start by setting a maximum cost-per-click (CPC) bid for your entire ad group (called your default bid), but you can also set separate bids for individual keywords or placements
How do you see who is bidding on a keyword
The Auction Insights report allows you to look at who else is bidding on your keywords.
You can see impression shares, average position, overlap rate, position above rate, and top of page rate that each competitor has on a particular keyword.
Should you run search ads for your branded keywords
Trust the data. You should advertise on your branded keywords 100% of the time!
Ok, Maybe 98.7% of the time. But if you’re using AdWords, you should be advertising on your branded keywords.
There are very few cases where this strategy won’t work for you.
References
https://riversagency.com/what-are-the-different-types-of-branding-strategies
https://dashthis.com/blog/improve-google-ads-click-through-rate/
https://seochatter.com/what-are-generic-keywords/
https://developers.google.com/google-ads/scripts/docs/solutions/adsmanagerapp-negative-keyword-conflicts
https://www.practicalecommerce.com/how-to-use-competitors-names-in-google-ads
