Not giving your campaigns enough time It takes some time to get impressions and clicks, so you need to give your campaigns (and Google, of course) time to work.
Sometimes, It can take a few days to start seeing those first impressions.
How do you make your products appear in Google Shopping?
- Create a feed
- Setup your store
- Publish your listings
How do I add keywords to Google Shopping ads?
- Select Keywords in the type list
- Click Add keyword
- If prompted, select the campaign and ad group where you’d like to add the keyword
- Enter the keyword in the edit panel
- Select a match type
- Enter a maximum cost-per-click (CPC) bid, or ignore this field and use the ad group default bid
Why my ad is active but not running
The main reason why Facebook ads do not run is if, its pending approval, the Ad is set inactive, the Ad Set is inactive or the campaign is inactive.
However, if you have confirmed that all these are okay then the issue could be that your budget is too small or you are targeting too narrow.
Do you use keywords for Google Shopping ads
Easy retail-centric campaign management: Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads in relevant searches.
Browse your product inventory directly in Google ads and create product groups for the items you want to bid on.
How do I get more clicks on Google Shopping?
- Set Up For Optimization from the Get-Go
- Know Your Metrics and Reports
- Exclude Search Queries From Google Shopping Campaigns
- Delete and Edit Non-Performing Products
- Google Shopping Bid Optimization
How do I know if my ad is working?
- Tracking sales before, during, and after engagement:
- Tracking conversions and time spent on site:
- Social media interactions:
- Coverage in other media:
- Track levels of web trafficdirect vs
What is the difference between Google Merchant and Google Ads
They’re created using data from the product information you submit in the Google Merchant Center data feed.
Google Shopping Ads are displayed to people who are already searching for the kinds of products you advertise.
How do you increase the number of impressions?
- Check your analytics
- Choose an audience to focus on
- Refine your image
- Optimize your content
- Be more entertaining
- Engage with your audience
- Repurpose your content
- Expand your network
How do I know if my Google ad is running
Sign in to your Google Ads account. Click Ads & extensions from the page menu.
Check the “Status” column to know an ad’s status.
How many Google Ads should I run
Google suggests running at least 3 quality ads per group. Ideally, a search campaign must include a combination of 2 Expanded Text Ads and 1 Responsive Search Ad, if they perform well.
So, managing multiple ads is a good practice. It helps you to understand which of your ads interact better with your target audiences.
What is status eligible Google Ads
A status given to ads that have been reviewed and are able to run.
The ad complies with the Google Ads policies, so it can be shown to all audiences.
To be eligible, ads must comply with the Google Ads policies.
Do Google Ads get approved on weekends
Normally, it is stated that advertisers should wait 2 business days for the review.
However, I often get approval for text and banner ads on the same day.
However, when it is a video ad I always wait for 1 or 2 business days.
Therefore it is not recommended for video ads to wait for review on weekends.
What are three ways Shopping ads help you reach your goals choose three?
- Drive app downloads
- Secure leads and contacts
- Use data to fuel growth
- Build better consumer experiences
- Drive traffic and sales
How long does it take to master Google Ads
Here’s what you can expect: a successful Google ad campaign will take at least 3 months to mature and then approximately 4-12 months to develop into a strong campaign.
Is Google Ads worth it in 2022
So, are Google ads worth it? Yes, they are, even in 2022, and that will not change anytime soon.
So you’d do well to include them in your marketing campaign, as well.
How do I reduce CPC in Google Shopping?
- Use Long-Tail Keywords
- Use New Match Types
- Try New Keyword Variations
- Use Negative Keywords
- Change Your Bidding Strategy
- 6.Lower Your Keyword Bids
- Focus on Quality Score
- Make Your Ads More Relevant
Where has Google Shopping gone
What happened to Google Shopping June 2021? Back in April 2021, Google announced that they were completely shutting down the Google Shopping app at the end of June.
This was due to it being redundant based on the functionality already provided on the Google Shopping tab.
How do you grow impressions?
- Increase your budget
- Refine your keyword list
- Revisit your targeting
- Promote your most popular products and services
- Review your ad copy
- Understand (and improve) your Quality Score
How can I improve my PLA ads?
- Use search query and negative keywords to stop wasting spend
- Regularly send a high quality data feed
- Ensure the product landing page matches up to the description in your data feed
- Test new product images
- Identify products with the most clicks
How long should you run a Google Ads campaign for
Up to 12 months for a strong campaign The original ad content is still fresh enough to be relevant, but Google has had those initial three months to understand the keywords and ads that are converting most – as will the campaign manager, who may also have been analysing and reporting on results.
Does anyone use Google Shopping
Google shopping is a rising trend in retail marketing that is hard to ignore.
In fact, in 2018, Shopping ads made up 76.4% of all retail search ad spend in the U.S.
How can you improve the performance of a Shopping campaign?
- Optimize your product feed
- Optimize your campaign structure
- Divide products into ad groups
- Top vs
- Find your winners and losers
- Exclude unprofitable products
- Add negative keywords
- Sub-divide negative keywords
What is the Google Shopping app
Google Shopping allows you to shop across sellers and easily compare products and prices.
Items that have the cart icon next to them can be purchased through Google’s platform.
How do smart Shopping campaigns work
A Smart Shopping campaign automatically pulls product data from a feed and uses it to create Shopping ads specifically designed for your customers.
Then, the campaign intelligently places these ads across different Google surfaces using bidding strategies that you choose.
Does Google Shopping still exist
In May 2021, we’re saying goodbye to the Google Shopping app. You can still access Google Shopping app features, like order history, saved items, and price tracking history, at shopping.google.com or in the Google app.
Can you bid on keywords in Google Shopping
You can set bids at the ad group level, or for individual keywords. Your ad group’s default bid amount will be applied to all keywords in your new campaign’s ad group.
You may change your bid amount at any time for any or all keywords.
How do you Rank first on Google Shopping?
- Provide as much data as possible in your product feed
- Follow best practices for your product photos
- Optimize your product titles
- Incorporate negative keywords into campaigns
- Add Google Special Offers to your listings
- Obtain Google seller and product ratings
How do I get my product to show up in Google search
To increase the chances of your products appearing higher in search results, you can add a link to your product to other sites on the browser.
For example, you can add that link to another website of yours, a forum, a blog, or your social media accounts.
Share, share, and share links to your store and products!
How many smart Shopping campaigns should you create to maximize performance
Create as many as 150 Smart Shopping campaigns to test performance and optimization. Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
Sources
https://getsales.africa/facebook-ad-approved-active-but-not-running/
https://support.google.com/google-ads/thread/39432556/do-ads-get-reviewed-during-the-weekend?hl=en
https://support.google.com/merchants/answer/7162856?hl=en
https://support.google.com/business/answer/7091?hl=en
https://support.google.com/google-ads/editor/answer/6051666?hl=en
