Also referred to as the Ansoff matrix, due to its grid format, the Ansoff Model helps marketers identify opportunities to grow revenue for a business through developing new products and services or “tapping into” new markets.
Which of these is a good example of diversification
1) Which of the following is an example of diversification : The correct answer is e) Market expansion.
What is an example of diversification
Concentric diversification refers to the development of new products and services that are similar to the ones you already sell.
For example, an orange juice brand releases a new “smooth” orange juice drink alongside it’s hero product, the orange juice “with bits”.
What type of diversification strategy does Walt disney employ
The Walt Disney Company (Disney) utilizes a related diversification strategy. Related diversification “involves diversifying into businesses whose value chains possess competitively valuable ‘strategic fits’ with value chain(s) of [a] firm’s present business(es)” (Geiger, 2004).
What is strategic alliance example
The deal between Starbucks and Barnes&Noble is a classic example of a strategic alliance.
Starbucks brews the coffee. Barnes&Noble stocks the books. Both companies do what they do best while sharing the costs of space to the benefit of both companies.
What type of corporate strategy is Disney pursuing
Walt Disney pursues a diversified corporate-level strategy through its horizontal integration strategy aimed at increasing market share.
The company is expanding internationally to exploit emerging market opportunities in China and Russia through the acquisition of related businesses.
Which companies use retrenchment strategy
The Retrenchment strategy is used by organizations all around the world especially by startups.
A great example is how P&G the world’s largest consumer products maker focused to improve revenue and profit.
What is the Boston matrix model
The Boston Matrix is a model which helps businesses analyse their portfolio of businesses and brands.
The Boston Matrix is a popular tool used in marketing and business strategy. A business with a range of products has a portfolio of products.
However, owning a product portfolio poses a problem for a business.
Which is the example of related diversification
Related diversification occurs when a firm moves into a new industry that has important similarities with the firm’s existing industry or industries (Figure 8.1).
Because films and television are both aspects of entertainment, Disney’s purchase of ABC is an example of related diversification.
How does Nike use diversification
Diversification. Diversification is the least significant in Nike’s intensive strategies for growth. This strategy involves developing new businesses to achieve growth.
Nike implemented this intensive strategy in its early years, such as when it introduced apparel and sports equipment to its product mix.
What is GE matrix in strategic management
The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is a portfolio analysis tool used in corporate strategy to analyze strategic business units or product lines.
This matrix combines two dimensions: industry attractiveness and the competitive strength of a business unit into a matrix.
What is the difference between market development and product development
Market development is the process of selling to a new target market. Product development is the process of designing and launching new products and services.
What type of diversification strategy is Amazon pursuing
Evaluation of Current Strategy Amazon’s generic corporate strategy can be described as concentric diversification.
Which of the following factors influence buying power and patterns
Economic environment consists of factors that affect consumer purchasing power and spending patterns.
What is BCG matrix with example
BCG matrix (also called Growth-Share Matrix) is a portfolio planning model used to analyse the products in the business’s portfolio according to their growth and relative market share.
The model is based on the observation that a company’s business units can be classified into four categories: Cash Cows.
Stars.
What is an example of a line extension
A line extension is when a parent brand launches a new product line in a category already familiar with its customers.
With a line extension, brands don’t have to create new categories. An excellent example of a line extension is when soft drink companies introduce new flavors to their existing drink lineup.
Why Nike is a growth phase
Nike is experiencing the growth phase in the life cycle which incorporates the development of the value creation skills that allow the organizations to acquire additional resources.
This stage allows the company to increase the division of labor and specialization of labor to obtain the competitive advantage.
Is Coca Cola a line extension
In some cases, this extension can remain true to the original product and simply offers a variation.
This is a line extension. A great example of this is the established brand, Coca-Cola.
Does Nike use transnational strategy
Nike uses a transnational strategy (high local responsiveness and lowest cost position). This is the best strategy for the company’s objectives.
How do company objectives and goals relate to the company mission statement
The mission statement describes a company’s objective, which is the first element in the company’s strategy statement.
The objective is a definition of the ends that the mission (or strategy) is designed to achieve.
What is retrenchment strategy example
Examples of Retrenchment Strategy After sacking Steve Jobs from Apple in 1985, Apple started losing its market position.
However, his return in 1997 turned the company around, and now it is the largest tech company on the planet.
This is an example of a turnaround retrenchment strategy.
What is Ansoff Matrix explain with example
The diversification strategy in the Ansoff matrix applies when the product is completely new and is being introduced into a new market.
An example of diversification is Samsung. It began as a trading company, later expanding into insurance, securities, and retail.
Today, it is mostly known for its electronics division.
What communication strategy does Nike use
Nike’s marketing communications mix uses direct marketing to establish stronger relations with target customers and motivate them to purchase the company’s products.
Direct marketing contributes to Nike’s competitiveness through customer loyalty.
What does dog symbolize in the BCG matrix
A dog is a business unit that has a small market share in a mature industry.
A dog thus neither generates the strong cash flow nor requires the hefty investment that a cash cow or star unit would (two other categories in the BCG matrix).
A dog measures low on both market share and growth.
What are the problems with Ansoff’s matrix
As with every framework, there are some limitations to Ansoff Matrix such as: It’s very simple to the extent that a lot of extra thought is required.
It doesn’t capture some of the detail of your market research or position, eg competitors.
While risk is measured, reward is not factored into the tool.
Who is Nike’s biggest athlete?
- Michael Jordan (former Nba player ) $100 million
- LeBron James (NBA player/LA Lakers) $30 million
- Cristiano Ronaldo (Football player/Juventus) $30 million
- Kevin Durant (NBA player/Brooklyn Nets) $30 million
- Tiger Woods (Golf player) $19 million
References
https://www.scaling.partners/resources/articles/product-expansion-definition/
https://www.fool.com/the-ascent/small-business/crm/articles/growth-strategy/
https://online.hbs.edu/blog/post/new-market-disruption
