The ‘Share a Coke’ campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-cola bottle to say ‘Share a Coke with…’ and a popular name.
The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.
Who created the Share a Coke campaign
Background to the campaign Share a Coke, created by Ogilvy & Mather Sydney, launched in Australia in 2012.
The integrated campaign was launched in Britain on 29 April 2013 and ran until the end of the summer.
The soft drink giant replaced its usual branding with 150 of the UK’s most popular names.
Who created Share a Coke campaign
In the year 2012, Coca-Cola had teamed with Oligvy and Mather Australia who were advertising agency partner, to launch their ambitious digital media campaign named ‘Share a Coke’.
The campaign was first launched in Australia in 2012 and the later in Britain in 2013.
What was the marketing strategy of Share a Coke campaign
(i) The first and primary objective was to increase their sales as it was the summer period in Australia. (ii) The second objective was engaging with its customers by talking to them.
They wanted this campaign to create a platform where people won’t just consume the product but moreover love the brand.
What type of marketing was the Share a Coke campaign
The integrated marketing campaign encouraged consumers to not only purchase Coke, Diet Coke and Coke zero bottles and cans personalized with their name on it but to also share beverages with the names of friends and family members on them.
Why was Share a Coke campaign so successful
Coca-Cola says the reason its ‘Share a Coke’ campaign has been so successful is because it is communicating effectively with its consumers.
Following the unexpected success of the campaign, the beverage giant extended the campaign through Christmas, with some holiday-inspired names printed on cans.
Was the Share a Coke campaign successful
The result was that 1.25 million more teens tried a Coke during the following summer and sales of participating Coca-Cola packages rose by a phenomenal 11% in the US.
‘Share a Coke’ in the US was more successful in driving sales than in any previous market that had run the campaign.
What makes the Share a Coke campaign so successful
“The Share a Coke” campaign has been led by deepening relationships with consumers,” Thompson said.
“We’re pleased with the campaign’s results thus far, but the highest impact for us has been building brand love, learning from our social media executions and furthering our connections with consumers.”
How many people did the Share a Coke campaign reach
One of their most recent and successful campaigns was the “Share-A-Coke” campaign. First launched in Australia in the summer of 2012, the ambitious digital media campaign drove sales of over 250 million Coke products in a country of 23 million people.
That’s over 10 bottles per person within the space of 3 months.
When was the Share a Coke campaign launched in the US
Atlanta, June 10, 2014 – Coca-Cola’s summer campaign extends an invitation to America to ‘Share a Coke. ‘
For the first time in the U.S., Coca-Cola is personalizing the sharing experience by swapping out some of its iconic logos on 20-ounce bottles for 250 of the nation’s most popular names among teens and Millennials.
How did Share a Coke campaign affect Coca-Cola
In June of 2014, Coca-Cola launched their “Share a Coke” campaign in the U.S. with tremendous success, achieving a 2% increase in soft-drink sales, increasing Coke consumption from 1.7 to 1.9 billion servings per day, and making #shareacoke a No. 1 global trending topic on social media.
What was the purpose of the Share a Coke campaign What measures did the company implement to meet its objectives
The primary campaign objective was simple: increase consumption of Coca-Cola over the summer period.
The secondary objective was to get people talking about Coke again. The campaign needed to make consumers see Coke in a way that would encourage them to actually consume the product, not just love the brand.
How successful was the Share a Coke campaign in UK
The volume (number of litres) of the drink sold leapt 2.9 per cent to 272.17 million.
The increases contrast sharply with the same period last when value and volume sales fell 2.2 per cent and 5.8 per cent respectively.
The brand appears to have gained at the expense of its great rival, Pepsi.
How much did Share a Coke campaign cost
The first Share a Coke campaign started in Australia in 2011. The original budget was $3.3 billion, but the advertising budget has increased by $1 billion the following years due to success.
After the success of the campaign, it spread to other countries. The United States released the campaign in June 2014.
What is the current Coca-Cola campaign called
The new platform, called “Real Magic,” emphasizes the unexpected moments of togetherness between people in a connected yet divisive world.
The campaign, titled “One Coke Away From Each Other,” features a two-minute, video game-focused spot that debuted digitally on Sept.
What is the secret behind Coke Cola’s marketing strategy
The ability to provide this experience to the entire family is essential. The commercial itself closely follows Coca-Cola’s primary principles in their advertising rather than attempting to sell it as a drink.
Coke focuses on selling an abstract positive concept, such as happiness, family, and sharing.
Is Share a Coke still a thing
Share a Coke was a marketing campaign that Coca‑Cola GB launched in 2013 and 2014.
We replaced our iconic logo with some of the nation’s most popular names, which were then printed on Coca‑Cola labels.
How much did Share a Coke increase sales
The impact of the “Share a Coke” campaign was nothing short of astounding. During the initial Australian release, consumption among teenagers grew 7% with two out of five people in the country buying a Share a Coke pack.
378,000 Coke cans were printed at kiosks, and overall sales increased by 3%.
What company ran the bottle campaign
That summer, Coke sold more than 250 million named bottles and cans in a nation of just under 23 million people.
The campaign has since made its way around the world, reaching more than 70 countries, to date.
What are the goals and objectives of Coca cola company
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit.
And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
What was the original purpose advertised for Coca-Cola
In 1893, Coca Cola was registered as a trademark, and in1985 it started being promoted as a soft drink rather than medicine.
What are Coke’s long term goals
Our long-term targets consist of solid revenue growth of 4% to 6%, strong operating leverage driving 6% to 8% operating income growth, delivering meaningful EPS growth and improving on our free cash flow conversion.
Why does coke use social media
Coca Cola does link all their social media sites on their websites. Coca cola uses many social media sites to interact with their customers.
It usually posts things on its social media and asks customers for feedback. Coca Cola have massively increased their sales over the past few years by the making of many brands.
What is Coca-Cola’s slogan
We hired CAA (Creative Artists Agency) to develop ads for Coca-Cola. CAA would hire the best and brightest producers and directors in the field to produce ads based on the slogan, “Always Coca-Cola” (1993).
What is Coca-Cola’s main focus
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit.
And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities, and our planet.
What is Coca-Cola’s social media policy
We demonstrate our respect for consumers by doing business the right way. We will work with media platforms that conduct business responsibly, respect users’ privacy, and protect the safety of children.
4. Audit Platforms – We will actively monitor platforms for violations of this policy.
How do you promote Coca-Cola
Promotion. Coke aggressively markets its product lines through ad campaigns across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola’s sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.
How popular is Coke today
With a rich 127-year long history, Coca-Cola is still the most consumed soda in the world, with a staggering 1.9 billion servings, across 200 countries, enjoyed each day.
How many names are on Share a Coke
For the first time, Coke is replacing its iconic logo with 250 popular names.
From Aaron to Zach, head to shareacoke.com to see if your name is among those selected.
Who are Coke’s customers
They have most accounts of 20 million clients around the globe. They are the retailers, profit stores, theaters, booths and merchants who advertise the drinks to their shoppers. these are the spine of their business.
Why is Coca-Cola marketing so successful
Experience. A significant part of Coca-Cola’s success is its emphasis on brand over product.
Coke doesn’t sell a soft drink in a bottle; it sells “happiness” in a bottle.
Citations
https://www.coca-cola.co.uk/our-business/faqs/which-is-your-bestselling-brand-coca-cola-or-diet-coke
https://sites.psu.edu/christinesib/2017/01/27/share-a-coke/
https://www.marketingdive.com/news/coca-cola-refreshes-brand-with-global-campaign-built-around-shared-moments/607445/
