Pillar pages broadly cover a particular topic, and cluster content should address a specific keyword related to that topic in-depth.
For example, you might write a pillar page about content marketing — a broad topic — and a piece of cluster content about blogging — a more specific keyword within the topic.
What should a pillar page contain
A pillar page is a high-level piece of content that broadly overviews a core topic and links out to in-depth articles about specific subtopics.
The pillar-cluster model is good for SEO because it showcases your expertise and authority, while adding context and improving PageRank flow via internal links.
How do you write a good pillar page?
- Choose a core topic
- Develop subtopics
- Write, edit, and organize your pillar page
- Build your pillar page
- Share, promote, and show off your new page!
- Update your page as needed
How do I make a pillar page?
- 1) Choose a topic
- 2) Write (or designate) a pillar page
- 3) Choose keywords
- 4) Start writing
What are pillar pages
Also known as a content pillar or power page, a pillar page is a web page that covers the overall topic in depth and links to the clusters of related content.
What is a 10X Pillar page
10X Content Pillar Page More often implemented, 10X pillar content is a single web page that completely deconstructs every aspect of your core topic.
A 10x page is simply 10 times better than any other resource out there covering that topic.
It’s ungated content with unlimited possibilities.
Why is a pillar page important
In effect, a pillar page is a hub or basis on which the cluster pages are built.
It provides a comprehensive overview of a topic but leaves room for more detailed coverage of the topic in the cluster pages, which typically focus on a particular aspect of the topic, often a keyword.
How many pillar pages should you have
How many pillar pages should you have? For each main pillar, there should be a series of at least three sub-pillars plus three supporting blogs and no less than three supporting blogs per sub-pillar.
This means each pillar is supported by at least 16 pieces of shorter content.
Is a pillar page a landing page
Pillar pages are the opposite of landing pages in many ways. Their primary goal is not to convert visitors into potential customers, but to attract potential customers to your site.
Great pillar pages often rank well on search engine result pages, attracting traffic to your site.
How do you write pillar content?
- Choose Your Core Topic
- Choose Subtopics for Cluster Content
- Perform Keyword Research
- Lay Out Your Page and Write
- Add Media and Links
- Promote and Track
What is design pillar
Design pillars are the 3-5 core ordered ideas, concepts, or emotions that our game should embody.
The main utility these pillars have is in communicating with yourself and collaborators about how your game should function.
Whenever there is a decision anyone on the team needs to make, they should revisit these pillars.
What is your pillar
1a : a firm upright support for a superstructure : post entry 1. b : a usually ornamental column or shaft especially : one standing alone for a monument.
2a : a supporting, integral, or upstanding member or part a pillar of society. b : a fundamental precept the five pillars of Islam.
Is WordPress a pillar
Pillar is the newest Responsive WordPress Theme by tommus & includes over 110 ready to use demo pages and over 160 sections for multi-page or one page WordPress websites and landing pages.
What is the difference between a landing page and a pillar page
To put it succinctly, a pillar page uses SEO to acquire traffic and educate them on a particular topic.
A landing page attempts to convert visitors.
How many words are pillar pages
Pillar pages should be both broad and comprehensive. They should touch on almost every question a user might have around a subject, but not answer them too in-depth.
Think of pillar pages as a “everything-you-need-to-know” or an “A-to-Z” guide to a topic that ranges from 5,000 to 10,000 words.
What is a pillar article
A pillar article is usually a tutorial style article aimed to teach your audience something.
Generally they are longer than 500 words and have lots of very practical tips or advice.
This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson.
What is pillar content WordPress
Pillar content is a term describing an overarching theme or topic which can then be broken down into a number of smaller, more specific topics.
What is pillar article
Pillar content is significantly informative content that provides invaluable knowledge about a particular subject.
How are pillars constructed
It may be constructed of a single piece of stone or wood or built up of units, such as bricks.
It may be any shape in cross section. A pillar commonly has a load-bearing or stabilizing function, but it may also stand alone, as do commemorative pillars.
See also column.
How do you identify pillars of content?
- Start with 3 Questions
- Focus In on Your Audience’s Needs
- Compare Your Lists
- Determine Priority
- Build Out Your Supporting Topics
How do I create a pillar page in HubSpot?
- Step 1: Create Your Topic Cluster as a Mindmap
- Step 2: Create Your Skeleton
- Step 3: Enter Your Title, Summary, Table of Contents, and Subtopics
- Step 4: Anchor Text a Table of Contents
- Step 6: Produce Your Subtopic Blogs/Pages
- Step 7: Establish Your Backlinks
How do you write a pillar post?
- 1) You Need to Decide What the Ultimate Goal of the Post Is
- 2) Write a Strong Call to Action
- 3) Choose a Topic
- 4) Pick a Post Type
- 5) Find the Angle You Wish To Portray
- 6) Choose the Keyword or Keywords
- 7) Write Your Outline
- 8) Identify Any Available Media Opportunities
Are pillar Pages blog posts
No. A pillar page is different from a blog post (even if that blog is 3,000 words).
The key differences are that a pillar page provides structure to the entire SEO pillar strategy and connects to the rest of the cluster through related keywords and hyperlinks.
How do you create a pillar content strategy?
- Understand Your Target Audience
- Identify Your Audience Needs
- Implement Keyword Research
- Sort into Buckets of Core Content Pillars
- Create a Content Calendar
- Develop and Promote Content
- Repurpose Existing Content into New Formats
What is pillar page hubspot
A pillar page is a comprehensive resource page that covers a topic in depth.
This page links to high-quality content for supporting subtopic keywords. A pillar page should apply on-page SEO best practices, referencing the topic in the page title, URL, and H1 tag.
What’s a pillar post
A pillar blog post is an in-depth blog post, to be published on a company blog, that covers all aspects of a specific topic.
These blog posts are 1,500 to 3,000 words long, and they are optimized for search.
Why do Pillar pages help websites rank well
Pillar pages are more likely to rank for competitive keywords with high search volume because they cover broad topics.
In other words, users who search more generally probably want an informational overview of a topic.
As such, Google favors high-quality content that mirrors that intent.
What is an example of a content pillar
Examples of content pillars include eBooks, reports, and guides. Basically, it’s a large piece of content that you can turn into many smaller pieces of content to fuel all those channels you’re currently struggling to fill.
What are the types of content pillars
Depending on your content marketing goals, there are three main types of pillar pages: the “Guide”, the “What Is”, and the “How-To.”
We’ll look at examples of each type and see how they work.
What is pillar content for blogs
As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.
These are the posts you’ll refer new visitors to, as well as the ones that will continue to be useful to readers long after they’re initially posted.
What is a pillar content strategy
What is a Pillar Content Strategy? Pillar pages are designed to contain all the information you would typically cram into multiple white papers or eBooks on one singular page or blog post.
Your pillar page is meant to focus on a particular topic you’re trying to rank for in the SERPs.