- Interview/Q&A
- Behind-the-scenes
- Feature/product video
- Live videos
- Promos and deals
- User-generated content
- Giveaways and contests
- Announcements/reveals
What makes an effective video
If you want to create effective video content, you should try to be relatable once in a while.
Video content that resonates with the audience and gives people an idea about what your company is all about is a lot more effective.
Behind-the-scene videos, live streams, etc.
What are the examples of digital marketing?
- Social Media Marketing (SMM)
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Marketing Automation
- Digital Advertising
- Content Marketing
Why is video content so powerful
VIDEO CONTENT IS MEMORABLE It outperforms other content types when it comes to making people understand and remember your brand.
According to Wordstream, 80% of people who watch a video ad can recall it 30 days later.
Plus, viewers retain 85% more info from watching a video than by reading text.
What types of videos are there?
- Animation
- Stop motion
- Mixed media
- Screencast
- Animated demo
- Live action
- Live stream
- Interactive
How long should a promotional video last
Promo Video Length Make your promo videos the same as traditional TV advertisements: 30 to 60 seconds.
It’s a tried and true format; if it’s good enough for the big advertisers, it’s good enough for most businesses.
How do I make a good video content?
- Be a storyteller
- Mobile-friendly
- Tailor your video to each social media platform
- Work on an interesting title and thumbnail
- Engage the viewer in the first few seconds
- Don’t forget the CTAs
- Be informative
- Choose your production quality wisely
Why is video so important
Videos let you establish authority and a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.
How much does a promo video cost
Costs can range anywhere from $1,200 for a basic video, to $50,000 for a premium video.
We know, that’s a pretty significant price gap. However, it’s safe to say that, for most companies, a project can be completed in 4-to-5 days, for less than $10,000.
How do I make a free ad video?
- Open Canva
- Add free footage, images, and graphics
- Add short, impactful text
- Enhance with animations, music, or stickers
- Double-check, download, and share
What’s the future of digital marketing
According to statistics, the growth of the Indian e-commerce market is pushing to Rs 7 trillion by 2023 due to the pandemic and multiple lockdowns.
This strongly suggests that the growth of digital marketing is on an upward trend and has positively impacted businesses as well as the lives of people.
How do I create an online ad?
- Open Canva
- Choose an ad template
- Upload your brand assets
- Design your ad
- Save and publish
What are the various types of videos?
- Live action videos.Live action video is a recording of either still or moving objects
- Animation
- Whiteboard videos
- Motion graphics videos
- Typography videos
- Screencast videos
- Live action screencast
- Live streaming
Which software is used to create videos
Canva. Canva is well-known for its design and photo-editing capabilities, but a more recent addition is its video creation and editing features.
With Canva, you can edit your videos using a variety of templates and access to a library of images, music and more.
What are examples of mobile marketing?
- Mobile app marketing
- In-game advertisements
- Quick-response barcode (QR codes)
- Mobile banner ads
- Proximity or Bluetooth marketing
- Voice marketing
- SMS marketing
What are the types of video presentation?
- Informative
- Demonstrative
- Persuasive
- Inspirational
How do I create an online ad for free?
- Publish your advertisement
- Highlight the call to action
- Personalize with imagery and branding
- Browse stunning templates
- Get started for free
What are the trends in digital marketing for 2022
A few digital marketing trends of 2022 can create a competitive advantage when used efficiently.
Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.
Why is video content king
Why is Video the King of Content? The reason video is the undeniable king of content formats is this: Video has the unique ability to combine elements of all the other content types into one easy to digest format.
These formats include text, sound, imagery and movement.
How do you make a marketing animation?
- Step 1: Have a plan
- Step 2: Create a script and storyboard
- Step 3: Make the animated video
- Step 4: Promote your video
- Step 5: Track everything
What do you say in a promotional video
Introductory: tell your audience who you are, explain your mission, etc. Explanatory: explain how something works (like your product or a specific feature) Problem/solution: show the old way/new way and how your product is the solution.
Can you create videos in Canva
Canva allows you to create videos just like you would create a power point presentation, using their extensive library of ready-made templates, or starting from scratch.
Upload your own media, or use Canva’s library of stock images, videos, elements and music to create a professional-looking video.
What are some examples of advertising
Print Advertising: Newspaper, magazines, & brochure advertisements, etc. Broadcast Advertising: Television and radio advertisements.
Outdoor Advertising: Hoardings, banners, flags, wraps, etc. Digital Advertising: Advertisements displayed over the internet and digital devices.
What is promo app
App promotion is another term for mobile marketing and refers to the process by which app developers advertise their app.
Consumers downloaded a record 204 billion apps in 2019, which is an incredible achievement for app promotion efforts.
Which platform is best for short video
TikTok is considered one of the best short video apps that enable users to create and share short videos.
TikTok gave a huge platform to content creators to showcase their skills. Compatible with android as well as iOS devices, Tik Tok is one of the most appreciated short video platforms.
How many videos are on canva
Over 100 million stock images, videos, and graphic elements. 75 million+ of those are premium files, available with a Canva Pro subscription, or via on-demand purchase.
610,000+ professional templates, of which 350,000+ are premium.
Which ads pay the most on YouTube
Skippable Video Ads This type of ad works on every device and is the most commonly-used type of YouTube ad.
Viewers can skip the ad after 5 seconds, however in order for you to earn money, they must watch the whole ad or up to 30 seconds of it (whichever is shorter).
What is an example of influencer marketing
Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts all use influencer marketing.
Adidas has been using influencer marketing to promote their products for years now. They use influencer marketing to target a younger audience through Instagram.
What are the pros and cons of video games?
- Pros of Video Games
- Cons of Video Games
- Are You Worried Your Child is Gaming Too Much? Signs of Video Game Abuse
- Conclusion
Who is a T shaped digital marketer
T-Shaped Marketing refers to: a Marketer that has broad knowledge covering a wide range of digital tactics with in-depth knowledge in 1 or maybe 2 specific areas.
This diagram from Moz shows the principle with a focus on SEO within digital marketing tactics.
References
https://www.stateofdigitalpublishing.com/content-strategy/creating-video-content/
https://explainify.com/blog/video-marketing-strategies/
https://www.canva.com/create/ads/
https://www.wibbitz.com/blog/why-video-is-the-future-of-content-marketing/
https://www.oberlo.com/blog/video-marketing-statistics
