Summary. This chapter focuses on the value-to-volume ratio (VVR), which measures the firm’s estimated share of total market gross profits compared to the firm’s share of the total dollar volume sold in the market or the product category.
What is AVOC in digital marketing
AVOC – A video metric that measures if an ad was Audible and Visible On Complete.
How do I optimize a Google app campaign?
- Determine the goals of your app campaigns
- Set up the campaigns properly
- Link your Google ads account with your Google Play console
- Bidding and app campaign maintenance
- Optimize your campaign assets
- Measure and evaluate campaign performance
How does Doubleverify measure viewability
We use geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds.
For mobile app environments, DV’s solution leverages both certified MRAID and the Open Measurement SDK, enabling us to measure up to 95% of all eligible mobile inventory.
What are the three tracking solutions for Google app campaigns
For Google App campaigns, three tracking solutions are Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
What is an eligible impression
Eligible impressions are impressions in which your ads were eligible AND competitive enough for in an auction.
These are constrained by many factors including targeting settings, approval statuses, bid, budget, and quality score.
How can Google app campaigns help reduce advertisers manual testing and iteration efforts
How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers? The system automatically tests different ads to determine what works best.
This is how Google App campaigns help reduce the manual test-and-iterate efforts of advertisers.
Safe, Secure, and Reliable Service.
What is IAB Billboard
A IAB standard ad size can be defined as an ad unit that is seen on most websites.
Currently, three sizes are considered standard ads- Leaderboard (728×90), medium rectangle (300×250), and skyscraper (160×600).
These ad units are used extensively in the ad tech industry and are considered the most profitable ad sizes.
How is video completion rate calculated
Percentage of times the video played to the end. One user watches 20 seconds of a 20-second video creative.
Another user only watches 10 seconds. The completion rate is calculated as 50% (1 complete ∕ 2 starts).
What are the two main objectives of an app marketer
The two main objectives of an app marketer are Driving app downloads and Encouraging app usage.
What are the four types of ad assets available in Google app campaigns
HTML5, Image, Video, Text are the four types of ad assets available in Google App campaigns.
What counts as a banner ad impression
A mobile app impression is counted when one or more pixels of the ad creative is visible on a device’s screen.
What is Brand Safety How does it work
Brand safety is the practice of protecting a brand’s reputation and keeping it from appearing in unsafe environments.
Its focus is to align your brand with other positive, authoritative, and non-confrontational brands.
What is measurable impression
Measurable rate – In short, this is the percentage of total impressions that’s measured for viewability.
The formula goes like this: Measurable rate = Measured Impressions / Impressions. Keep in mind that total impressions include both measurable, as well as non-measurable impressions.
What are the two key components of a high quality app experience
Technical performance and user experience are the two key components of a high-quality app experience.
What technology in the programmatic value chain do advertisers or agencies do their programmatic buying through
This process uses artificial intelligence technologies (more about that later) and real-time bidding for inventory across mobile, display, video, CTV, Radio and social channels.
What is IAB standard
The IAB describes the New Ad Portfolio’s guidelines as a “comprehensive recommendation” of advertising experiences across mobile apps, websites, social media, messaging experiences, and new digital experiences such as virtual reality and augmented reality.
How does a demand side platform DSP determine what to bid for each ad
Prices of ad impressions in DSPs are determined by a real-time bidding (RTB) process, that takes place within milliseconds, as a user loads a web page or interacts with an app.
What is a good reach and frequency
As a rule of thumb, it’s better to reach 20 people with a marketing message 5 times, than to reach 100 consumers only once.
With that principle in mind, many marketers find that the optimal number for reach within the parameters of a specific campaign depends on the number of impressions that can be made on each user.
What is programmatic digital advertising
Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising.
What is DoubleVerify brand safety
DV’s brand safety and suitability solution provides maximum protection for global media buysacross channels and formats, from programmatic avoidance to post-bid monitoring and blocking.
Which is better CPV or CPM
The choice between CPV and CPM depends on the type of campaign you want to run and the audience that you’re trying to reach.
If your target is a niche, CPM will likely be more effective as it is more scalable.
If, however, you’re looking for mass-appeal advertising campaigns, then CPV could work a treat.
What are IAB categories
Developed by the Interactive Advertising Bureau (IAB) – the industry body for digital advertising – IAB categories are standard classifications that publishers and brands use to categorise web content and, therefore, improve targeting.
How is display ads CTR calculated
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account.
How do you calculate measurable impressions
Measured ad impressions are expressed as the number of total viewable ad impressions divided by total measured ad impressions.
That number is then multiplied by 100 to get the percentage.
What is IAB and MRC
NEW YORK, NY (December 20, 2016) – IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association), with the expert technical support of the IAB Technology Laboratory, have released major overhauls to the Mobile In-App Measurement and Mobile Web Measurement Guidelines
References
https://www.iab.com/news/iab-mrc-mma-propose-updates-to-ad-measurement-guidelines/
https://school4seo.com/google-ads-apps-certification/what-two-things-are-essential-for-a-google-app-campaign-to-run-smoothly-and-successfully/
https://www.mobileads.com/blog/what-is-a-demand-side-platform-dsp
https://www.wordstream.com/blog/ws/2019/05/23/google-display-ads
https://www.thinkwithgoogle.com/marketing-strategies/video/see-how-viewability-is-measured/
