According to our audience insights tool Profiler, women are the biggest chocolate eaters. They represent 72% of the target audience.
When it comes to age, chocolate is popular among everyone. However, the biggest consumers are aged between 18-35 years old.
Who is the target market for hot chocolate
“It’s clear that it attracts a predominantly female audience, accounting for 57% of hot chocolate sales in the out-of-home arena.
It also attracts a young generation, with 49.3% of purchasers under the age of 25.
This demographic was a key consideration when we developed Aero Bubbly hot chocolate.
Who is the target market for chocolate truffles
The most obvious target market for gourmet truffles is people who simply love them.
They might be individuals who enjoy going to fancy restaurants that have truffles on the dessert menu, or they could be homebodies who like to experiment with new recipes in the kitchen.
What is the demand for chocolate
The global cocoa and chocolate market size was valued at USD 46.61 billion in 2021.
The market is projected to grow from USD 48.29 billion in 2022 to USD 67.88 billion by 2029, exhibiting a CAGR of 4.98% during the forecast period.
How is the chocolate marketed
By product type, the market has been segmented into softlines/selflines, countlines, molded chocolates, and other products.
By distribution channel, the market has been segmented into supermarkets/ hypermarkets, specialist retailers, convenience stores, online channels, and other distribution channels.
Where do most people buy chocolate
Supermarkets are the most popular place to buy chocolate, followed by convenience stores, gas stations and corner stores.
Why do people buy chocolates
Consumers choose chocolate for a variety of reasons. Three in four see it as a reward, 72% say it is a mood booster and 59% agree it increases their energy.
More than half turn to chocolate to get them through a difficult day. The results come from a February survey of more than 600 people in the U.S.
Which chocolate brand is best?
- Lindt & Sprüngli
- Guylian
- Ferrero Rocher
- Godiva
- Scharffen Berger
- Duc D’O:
Who is the biggest consumer of chocolate
The largest chocolate consumers in the world are the Germans with a per capita consumption of 11 kilogrammes per year.
Switzerland is ranked as the second-largest with 9.7 kilogrammes per capita, followed by Estonia with 8.8 kilogrammes.
Why do people buy expensive chocolate
Participant A even confesses that they would pay more money for higher cacao content.
It is apparent that people are not only buying chocolate because they instinctively love its taste.
Rather many consumers are selectively purchasing chocolate that they believe to be extravagant.
What factors motivate consumers to buy chocolate
Premium chocolate consumers seek out experience attributes such as utility and/or joy, which are achieved by purchasing a chocolate product as a gift, for its nostalgic purposes, or for desired post-ingestive effects.
What is the chocolate industry
The term “chocolate industry” is a broad way of describing all players in the commercial chocolate production cycle.
Everyone from local cocoa farmers and harvesters through to executive marketers, sales agents, and advertising associates is included.
What demographic buys the most chocolate
Adults are not only by far the largest candy buying demographic, accounting for 92 percent of chocolate sales, but also the largest consumers as nearly 60 percent of those purchases are made for self-consumption.
Is the hot chocolate market growing
Report Overview. The global hot chocolate market size was valued at USD 3.24 billion in 2019 and is expected to witness significant growth in the years to come.
Growing health awareness among consumers in urban households has led to the increase in the consumption of drinks, including hot chocolate.
How popular is chocolate
The U.S and Europe are the largest consumers of chocolate in the world. The World Cocoa Foundation estimates that at least 3 million tons of cocoa beans are consumed around the world every year.
Who buys the most chocolate in the US
In 2021, Canada was the main import partner of the United States for of chocolate and other food preparations containing cocoa with an annual import volume of about 1.66 billion U.S. dollars.
The United States’ second highest chocolate imports came from Mexico with approximately 521 million U.S. dollars.
What is the chocolate industry worth
The Chocolate market was estimated to be worth roughly USD 131.9 Million in 2021 and is expected to reach USD 171.7 Million by 2028; based on primary research.
Why do people prefer chocolate
According to science, eating chocolate not only tastes good but it can actually make you happy.
Chocolate contains chemicals like tryptophan which the brain uses to produce serotonin, the neurotransmitter and hormone responsible for feelings of happiness and joy.
Is chocolate a luxury product
According to HMRC, chocolate is classed as a luxury item (unless it’s a Jaffa Cake!) but its often a ‘go-to’ for us humans in times of great stress.
Who is Kit Kats target market
At present, the target market of the product consists of the people that have been loyal to the brand for decades and children.
Other types of customers seem to choose other types of snacks, which implies that Kit Kat may need to rebrand itself to have a wider appeal.
How much is the chocolate industry worth 2021
In 2021, the chocolate confectionery market generated a revenue of approximately 0.98 trillion U.S. dollars worldwide.
Which countries are the largest consumers of chocolate
The Swiss people lead the world in chocolate consumption with 19.4 pounds of chocolate being consumed by the Swiss people per capita per year.
What does premium chocolate mean
Premium chocolate can refer to a number of things, such as the high quantity of cocoa used in the bar; whether it is Fairtrade and sustainably sourced; if it combines other ingredients, such as raspberry chunks or alcohol; and if the packaging has a more sophisticated feel.
Who is the target market for Cadbury Dairy Milk
Demographic: Cadbury has no distinct segmentation based on religion, gender, education, or disposable income.
There is some age targeting used, though their use of bright colours and emphasis on fun the brand is targeting younger age groups- children and teenagers.
What makes chocolate special
But the rich, chocolaty smells and the happy memories of youth that those smells provoke, are just part of chocolate’s attraction.
Chocolate contains a number of interesting psychoactive chemicals. These include anandamide, a neurotransmitter whose name comes from the Sanskrit – “ananda”, meaning “joy, bliss, delight”.
What age group buys the most chocolate
Chocolate consumption is particularly high among the supposedly more health-conscious generation: the 25 to 34-year-olds.
In this age group, a whopping 34% say they eat chocolate every day.
Who eats chocolate
In 2017, Switzerland was the highest consumer of chocolate per capita, with an average of 8.8 kg consumed per person.
Despite producing most of the world’s cocoa, Africans only account for 3.28% of the chocolate that is consumed annually.
What gender buys more chocolate
In terms of overall frequency of chocolate consumption, there is little difference between men and women (16% of men vs 15% of women).
How much profit does a store owner make on a bar of chocolate
The large volume companies have a lower profit margin of around 8 to 10%, while boutique chocolatiers can enjoy margins between 55 to 75%.
What time of year do people search for chocolate
Overview: 21 Chocolate Consumption Statistics & Facts Halloween is the most popular time of year to buy chocolate.
November 1 is the biggest day for chocolate sales in the US.
Who buys more chocolate male or female
The United States accounts for 20% of the world’s chocolate consumption. Women [91%] prefer to eat chocolate more than men [87%].
The average Brit, Swiss, or German citizen will each eat around 24 pounds of chocolate a year.
Sources
https://www.thechocolatestore.com/candy-facts
https://www.fooddive.com/news/a-third-of-consumers-ate-more-chocolate-during-the-pandemic-study-says/601801/
https://www.sfu.ca/geog351fall03/groups-webpages/gp8/consum/consum.html
https://www.mordorintelligence.com/industry-reports/chocolate-market
