Suggestive selling is a sales approach where you either suggest shoppers add complimentary products to their initial purchase (cross selling) or compel them to purchase an item with a higher price point than what they were initially interested in buying (upselling).
What is cross-selling
Cross-selling is the process of offering a customer products that are compatible with the ones they’re purchasing.
What’s the difference between cross-selling and upselling? Upselling is the practice of selling a more expensive product to a customer, while cross-selling is offering supplementary products.
What is a down sell
Down-Selling. Involves making an offer of a product or service that’s less expensive than the one a customer initially considered.
Benefits. If a customer cannot afford a premium product, offering a lower-priced product is a great way to build brand loyalty.
What are the 5 methods of selling?
- Active Listening
- Warm Calls
- Features & Benefits
- Needs & Solutions
- Social Selling
How can I market without being annoying?
- Start a newsletter/email list
- Host a giveaway
- Offer a discount or sale (for a set amount of time)
- Publish related (free) content
- Incentivize others to promote too
What are good sales techniques?
- Be systematic about generating leads
- Know your sales cycle
- Know your numbers
- Actively seek referrals
- Focus on securing appointments
- Get ready for objections
- Follow up and listen
How do you sell to clients?
- Start With A Personal Approach
- Identify The Business problem You Can Solve
- Know Your Client Well
- Ask Questions To Build Trust
- Don’t Treat Them Too Differently From A Large Client
- Respect Them And Help Them Reach Their Goals
- Make The Sales Process Personalized
- Pitch Them Based On Their Precise Requirements
How do you sell ethically?
- Foster trust and credibility with the customer
- Be accountable
- Share clear, truthful information
- Provide fair competitive comparisons
- Address problems head-on
- Follow through on commitments to the customer
- Take objections in stride
- Lead by example
How do you ask for sales?
- Don’t forget the customer knows your motive
- Remember your solution is the best
- Identify the client’s personality
- Build momentum with each interaction
- Don’t be afraid of no
What is passive selling
Passive selling is product sitting on a shelf; no personal interaction with the customer; no one available to provide expert service to the customer and no one available to answer questions relating to the product itself.
What does cross-selling result in
The main benefit of cross-selling is the opportunity to offer your customers things that may come in handy.
If you provide them with really useful items, your clients will see that you take care of their needs.
That’s why cross-selling is directly linked to customer satisfaction and loyalty.
How do I sell like a pro?
- Change Your Approach Based on Personalities
- Adjust Your Sales Presentation Every 90 Seconds
- Repeat Your Main Point
- Continue to Update Your Sales Approach
- Go Above and Beyond
- Never Stop Learning about the Art of Persuasion
- Don’t Beg
What are 4 ways to attract customers?
- Offer new customers discounts and promotions
- Ask for referrals
- Recontact old customers
- Network
- Update your website
- Partner with complementary businesses
- Promote your expertise
- Take advantage of online ratings and review sites
How can you impress your customers?
- Respond to Inquiries Quickly
- Prove that You Care About Them
- Perks for Loyal Customers
- Understand What They Need
- Provide Genuine Help
- Follow Up
- Do Great Work
What is link selling
Link selling is the concept that when a customer buys one thing you try and sell them something else linked to it.
What are the 3 basic selling techniques?
- Product Selling
- Solution Selling
- Insight Selling
What are the 5 sales strategies?
- Define your buyer
- Tell a story
- Target a niche market
- Sell your brand
- Focus on internal growth
What are the 5 marketing concepts
The five main marketing concepts are production, product, selling, marketing, and societal. Companies utilize these five concepts in regards to the product, price, distribution, and promotion of their business.
How do you persuade someone to buy your product?
- Provide clear and detailed descriptions of your products
- Mention concrete examples of the benefits of your products
- Emphasize unique qualities of your products
- Provide a little more than what’s expected
What are the 4 types of sales?
- Transaction Selling
- Relationship Selling
- Solution Selling
- Partnership Selling
Why is Downselling important
Downselling is one strategy that allows businesses to keep their customers while still selling a product or service.
Understanding how to implement this strategy in your sales approach can help you deal with situations where customers aren’t ready to spend much money.
Who is your target market
A target market is a group of potential customers that you identify to sell products or services to.
Each group can be divided into smaller segments. Segments are typically grouped by age, location, income and lifestyle.
What to say to sell a product?
- Now
- Amazing
- Fix
- Save
- Simple
- Exclusive
- Money-back
- State-of-the-art
What are the 7 steps in the sales process?
- Prospecting
- Preparation
- Approach
- Presentation
- Handling objections
- Closing
- Follow-up
How do I sell my employees?
- Set Goals
- Focus On the Purpose
- Create an Environment of Trust
- Consider Commission and Bonus-Based Pay Programs
- Stop Thinking of Sales as Just Sales
- Recognize Success
- Think Outside the Box
- Talk About How You Can Help Sales Achieve Their Goals
How can I sell more without being sales?
- #1 Build the connection
- #2 Sell a transformation, not a product or service
- #3 Believe in what you’re selling
- #4 Be authentic
- #5 Provide value
- #6 Always tell the truth
How do you brand a product?
- Research your target audience and your competitors
- Pick your focus and personality
- Choose your business name
- Write your slogan
- Choose the look of your brand (colors and font)
- Design your brand logo
- Apply your branding across your business
What are the 4 selling strategies
There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering.
How do you convince a customer to stay with you
The best way to make customers stick with you and increase trust and loyalty is to reach them throughout the customer journey and add value to their experience.
This is the only way to win; understand the customer and its buying habits and them give him reasons and incentives to come back to you again.
How do you convince customers to upgrade?
- Understand why they don’t upgrade
- Are you onboarding the right customers?
- Encouraging customer upgrades
- Understand what your customers value
- Keep the customer experience a high priority
- Examine your pricing
- Hold back just enough
- Focus on engagement
Citations
https://www.forbes.com/sites/forbescoachescouncil/2017/03/24/15-ways-you-can-encourage-clients-to-buy-without-turning-them-off/
https://www.indeed.com/career-advice/career-development/selling-words
https://www.shopify.com/blog/how-to-build-a-brand
https://www.mindtools.com/pages/article/unhappy-customers.htm
https://www.business.qld.gov.au/running-business/marketing-sales/sales/process/steps
