Typically, horizontal outdoor banners are around three feet by ten feet, while vertical ones tend to be closer to six feet by two feet.
What color should my website header be
Aim for contrast. Instead, use contrasting colors, like blue and yellow. Making your header darker, or lighter, than the background is one way to make it stand out.
Dark headers work well on websites featuring a lot of text; words stand out better when they are on light backgrounds.
How do you calculate banner size
Divide the height and width of your image by 36 and 72, respectively, which is the banner size in inches, to get the dots per inch of your final image.
Using our example, the image would print to the banner at a resolution of 100 pixels per inch, which is acceptable for a low-resolution image.
How do you traffick a creative video in CM 360?
- Sign in to Google Ad Manager
- Click Delivery
- Click New creative
- Begin typing to search for the advertiser whose creative you’re adding
- Click Campaign Manager 360 from the list of creative types
- Enter the Name and Target ad unit size for your creative
What causes low viewability
One of the primary causes of low ad viewability is that pages can load before the ads.
The user sees a white space, and scrolls past it. As the ad has been loaded, it registers an impression, but the user will have never seen it.
Why is viewability important
Viewability is defined as a display ad that is at least 50% above the fold, for 1 second – or 2 seconds for video.
Viewability as KPI helps advertisers gauge the value of inventory. There is an increasing demand for 100% viewability, which could impact pricing from publishers.
What resolution is best for website images
The standard resolution for web images is 72 PPI (often called “screen resolution”). At that size, the pixels you see on the screen are all the pixels there are; an image that’s 4” long at 72 PPI will take up about 4” of your monitor.
What does 70% viewability mean
70% Viewability is actually just a suggested benchmark for minimum viewability. Looking a hundreds of campaigns, across hundreds of creatives, we’ve seen the best performance a few points higher around 72-74%.
It’s where you need to be in order to be successful and get performance.
Why is it called 2K
2K is a common display resolution. A screen’s resolution explains how many pixels it has in width x height format (the more pixels, the sharper the image).
A monitor or display is considered 2K if its width falls in the 2,000-pixels range.
What is a moat score
The Moat Brand Score is a measure of attention paid to display ads. The score range is 300–850.
It incorporates many factors, including in-view percentage, in-view time, interaction percentage, and interaction time.
What is the difference between DV360 and CM360
Think of it as a Web Server where you can host your creatives. When you run a campaign on DV360, you can upload the creatives directly there, like you do in Facebook or Google Ads or any other Ad Platform.
However, you can also store the creatives on CM360 and generate tags and use those tags in CM360 as creatives.
Is programmatic the same as DSP
A demand-side platform (DSP) is a type of software that advertisers use to automate the process of buying ad inventory from publishers.
So, is DSP the same as programmatic? No, it’s just the tool that advertisers use to execute programmatic buys and campaigns.
How do you calculate CPM
To measure CPM, you divide the total cost of the campaign by the number of impressions.
The result is then multiplied by 1,000, generating the CPM figure, also known as the CPM rate.
What is K weight
Definition: K-Weight In Digital Marketing, K-Weight refers to the size of an ad or piece of content in kB (kiloBytes).
Sources
https://support.google.com/google-ads/answer/2615875?hl=en
https://support.google.com/google-ads/answer/1722096?hl=en
https://www.investopedia.com/terms/b/banneradvertising.asp
