Geo targeting is the practice of delivering advertising content within a defined geographic boundary to customers who meet specified criteria.
In addition to targeting people within a defined radius, geo-targeted marketing allows brands to hone in on users based on behaviors and demographics.
What is the first step in target marketing
The first step in identifying your target market is understanding what your products/services have to offer to a group of people or businesses.
To do this, identify your product or service’s features and benefits. A feature is a characteristic of a product/service that automatically comes with it.
Why is retargeting important
Retargeting provides additional points of contact with your product and more largely your brand, increasing the likelihood that those people who know you will convert.
With the ever-changing landscape of digital advertising, the fight for your audience’s attention has to be won with not just quantity but also quality.
How do I retarget without pixels?
- Click retargeting
- First-party search click retargeting
- Video completion retargeting
How do meta pixels work
The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.
It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion).
What is list based retargeting
With list-based retargeting, you use lists of your existing customers or visitors who have provided you with their email address and show specific ads to them.
What is cold audience
The Cold Audiencethose who haven’t seen or engaged with your content. The Warm Audiencethose who have engaged with your content, visited your page, or watched more than three seconds of your video.
The Hot Audiencea Custom Audience of people who have visited your website or supplied their contact details.
What is an example of retargeting
For example, if you run a blog as part of your website, you might retarget users who land on a specific blog post of yours.
The content of the blog post gives you a major clue about what those users are specifically interested in.
How do I retarget an existing customer
If a customer has just purchased from your store, you can retarget them with relevant ads.
Once a prospect is engaged with your product, you can retarget him or her for the next 180 using tools like Facebook Custom Audience or Google’s Remarketing Lists for Search Ads (RLSA).
What are the 3 types of targeting?
- Behavioral Targeting (aka audience targeting)
- Contextual Targeting
- Search Retargeting
- Site Retargeting
- Predictive Targeting
What are 3 retargeting strategies?
- Retarget based on shoppers’ site navigation
- Segment your audience
- Focus on search terms
- Utilize your CRM
- Connect all the data dots
How do you create a retargeting strategy?
- Target Specific Audiences
- Simplify Ad Messaging and A/B Test
- Use Multiple Methods to Build Custom Audiences
- Use Smart Software to Track and Analyze Retargeting Efforts
- Time Campaigns Based on Your Goals
What are the 7 types of targeting?
- Demographic Targeting
- Geographic Targeting
- Placement, Device and Platform Targeting
- Behavior & Interest Targeting
- Keyword & Topic Targeting
- Custom Audience Targeting & Retargeting
- Targeting Using Third Party Data
Sources
https://developers.facebook.com/docs/meta-pixel/
https://support.google.com/google-ads/answer/3210317?hl=en
https://www.facebook.com/business/help/144576119557578
https://www.samfrost.co.nz/blog/does-a-facebook-pixel-cost-money
