Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests.
Which generation uses their phone the most
Daily phone screen time, unsurprisingly, varies across generations, with millennials spending the most time on their phones (3.7 hours a day), Gen X following (3 hours), and boomers spending the least (2.5 hours).
This means millennials spend around 56 days each year on their phones; boomers spend 39 days.
Who uses Apple products?
- 51% of Iphone users are female
- iOS smartphones are popular between 16 and 24-year-olds
- Apple stores receive more than one million visitors per day
- Over 100 million people use Apple watches
- 35% of iPhone users in the US have an Apple Watch
Which mobile is No 1 in the world
Samsung. Samsung topped the list in global smartphone shipments at the end of the first quarter of 2021.
The South Korean tech giant shipped 76.1 million units achieving 29.2% growth YoY and capturing 22% market share.
How do you sell a product to a customer?
- Find customers
- Plan your approach
- Make initial contact
- Confirm specific customer needs
- Select the appropriate product or service
- Make the sales presentation
- Handle objections
- Close the sale
Which country use smartphones the most?
- China
- India
- United States
- Indonesia
- Brazil
- Russia
- Japan
- Mexico
How do you sell a phone interview?
- Take little time to think
- Ask questions
- Try to think in a creative way
- Ask for the sale
- Relate with the customer(interviewer)
- Should have a call to action
- Prepare in advance for the interview
What age group uses smartphones the most
By age group, smartphone penetration is the highest among ages 18- to 24-year-olds, at a staggering 93 percent.
What is Apple’s positioning
Apple positioning its brand to create an emotional connection with its customers through exceptional experiences is an excellent approach, especially in this competitive industry.
In the same manner, Apple uses its positioning approach based on competition.
What age group uses phones the most 2021
Smartphone ownership in the United States is most common in the younger age groups.
95 percent of adults aged 18 to 49 own a smartphone, while the penetration rate of smartphones amongst adults 65 years and older is only 61 percent.
Which phone is mostly used in USA
Apple’s iPhone is the most popular smartphone with U.S. American consumers, with 51 percent of subscribers using an Apple device as of January 2022.
The strong market position of both Apple and Samsung in the United States is also reflected in customer satisfaction indexes.
References
https://www.pdfagile.com/blog/samsung-segmentation-targeting-and-positioning
https://iide.co/case-studies/marketing-mix-of-samsung/
https://www.forbes.com/sites/moorinsights/2020/09/01/why-samsung-galaxys-smartphone-product-segmentation-makes-sense/
https://panmore.com/samsung-swot-analysis-internal-external-factors-recommendations
https://www.coursera.org/articles/target-market
