Medium: A means of verbal or non-verbal communication. Examples include text ads, video ads and radio ads.
Channel: A means of transmission or distribution. Examples include display, social media and TV advertising.
What are the functions of channels
The primary purpose of any channel of distribution is to bridge the gap between the producer of a product and the user of it, whether the parties are located in the same community or in different countries thousands of miles apart.
Is Facebook a social media platform or channel
The most popular social media platform by users is Facebook, with 2.7 billion.
What are the 5 C’s of marketing
The 5 C’s of Marketing Defined. The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate.
These five categories help perform situational analysis in almost any situation, while also remaining straightforward, simple, and to the point.
What are the online business ideas?
- Start a Blog and Monetize it
- Get Started With Affiliate Marketing
- Set Up an E-Commerce Site
- Self-Publish a Book on Amazon
- Create a Digital Product or Course
- Become a YouTuber
- Start App Development
- Learn Facebook Advertising
What are the advantages of online services
There are many benefits to promoting your products and services online, such as: enhanced flexibility in presenting items without the constraints of a physical store. increased reach of your business to potential customers. selling products and services or generating enquiries outside of business hours.
Who is father of digital marketing
Philip Kotler The “father of digital marketing,” Philip Kotler, is often referred to as such.
He is an American professor who is credited with founding marketing as an academic discipline and has produced over 60 marketing books.
What is e marketing strategy
E-marketing means using digital technologies such as websites, mobile devices and social networking to help reach your customers, create awareness of your brand and sell your goods or services.
The basics of marketing remain the same – creating a strategy to deliver the right messages to the right people.
What are the objectives of e-marketing
Internet marketing objectives often include building a brand. This means not only establishing your logo and company name in the minds of consumers, but also what your company stands for.
Well-known brands are typically trusted more by customers, especially when paired with positive associations.
What is an example of a channel
The definition of a channel is a waterway, a means of communication and a specific television or radio frequency.
An example of channel is the English Channel.
What is the importance of marketing
The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision.
Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.
What is E-Marketing and its benefits
E-marketing comprises all the processes of planning, pricing, promotion, execution, and distribution of products and services over the internet and the World Wide Web.
The purpose of using the computerized system is to facilitate the customers and meet their demands.
What is a main channel
Main channel means the active component of the flow channel of a waterway characterised by a distinct change in appearance or structure at the upper limit of the channel (refer to accepted development requirements for examples).
What is effective communication
Effective communication is the process of exchanging ideas, thoughts, opinions, knowledge, and data so that the message is received and understood with clarity and purpose.
When we communicate effectively, both the sender and receiver feel satisfied.
Sources
https://en.wikipedia.org/wiki/Online_advertising
https://www.hausmanmarketingletter.com/social-media-is-a-marketing-channel-not-strategy/
https://www.orbitalads.com/blog/5-digital-marketing-channels
https://www.lek.com/capabilities/digital/digital-channel-strategy
