- Blog posts
- Third-party content
- Native video
- Text only
- Photography and illustrations
What type of content is best for LinkedIn 2022?
- Create Original, Long-Form Content
- Write LinkedIn Articles
- Try ‘Adjacent-Industry’ Content
- Produce Original Data
- Celebrate Achievements
- Offer Tips, Hacks & How-To’s
- Post Short Clips of Webinars
- Leverage User-Generated Content (UGC)
What content performs best on LinkedIn 2022
Things like industry awards, company growth, and even anniversaries or personal milestones give people a great window into your company.
The benefit of this type of LinkedIn content is that it makes you and your company more authentic to people.
What content does LinkedIn have
LinkedIn is great for blog posts, written content, articles, and guides. Make sure you create in-depth articles between 1,500 and 2,000 words.
You can post the entire article, a short snippet, or add a link to the blog post on your business website.
LinkedIn is not Instagram.
Which content is most popular on LinkedIn?
- Sensational Info-tainment Videos Posts
- Relatable Humor Posts
- Heartwarming Story Posts
- Challenging Conventional Wisdom Posts
- Question Posts
- Data-driven Perspective Posts
- How-To Posts
- Personal Story Posts
What posts work well on LinkedIn
Write List Style posts. Listicle-type posts, by far, get the most engagement on LinkedIn because of their length.
These tend to be longer and explain products or services in great detail. It also helps that people manage to find lists easy to read.
What is a good summary for LinkedIn
Depending on the goal of your LinkedIn profile, your LinkedIn summary should include 3-5 sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you’ve worked with, your skills, and what you’re most known for professionally.
How do I come up with content on LinkedIn?
- Try Original Long-Form Content
- Share Industry-Adjacent Content
- Research the Latest and Greatest Trends
- Do a Little Bragging
- Find Tips, Tricks, and How-Tos
- Post Videos and Presentations
- Make Predictions
What content gets the most engagement on LinkedIn
Unlike other channels, text-only posts generate more likes, comments, and shares on LinkedIn. This is because LinkedIn prefers content that keeps people within the platform.
Thus, posting with mostly text and eye-catching emojis expands your reach and improves your engagement.
How do I come up with content on LinkedIn
What You Should Post on LinkedIn. Advice and commentary that exemplifies your knowledge of your industry.
Posts that show your human side or provides insight into how you operate and what guides your actions.
Ideas that connect with your target audience, whether it’s related to work or related to life in general.
What should I post on LinkedIn?
- Share something that inspires you
- Answer a common question you get from clients
- Answer a common question you get from your audience
- Create a persuasive post
- Predict the future
- React
- Create a top 10 list
- Create or share an infographic
How do I produce content for LinkedIn?
- Make a list of pain points your clients have
- Brainstorm ways that you could help address those pain points: questions you can answer; resources you can provide; and ideas you can share from other clients, industry leaders, etc
What type of posts work best on LinkedIn 2021?
- 1: All-text posts are still working for me
- 2: LinkedIn Newsletter is a holy grail for long-form content
- 3: Posts with external links could work
- 4: Personal stories never fail
- 5: Reposting validates what works for your audience
What should my first LinkedIn post?
- Use your best professional headshot for your profile picture
- Develop a strong, polished profile
- Add people to your network
- Consistently share links, articles, and content that is relevant to your target audience
What are the pros and cons of LinkedIn?
- Pro: Research Prospective Companies
- Con: All Employers Don’t Post Jobs on the Site
- Pro: Connect With Existing Contacts
- Con: It Can Be Hard to Get Noticed
- Pro: Easily Expand Your Network
What are your top 3 best practices of a successful LinkedIn profile?
- Build a complete and updated LinkedIn profile that will best show your who you are and what kind of work you do
- Get your profile SEO optimized with keywords
- Do not use a generic profile URL
Why you should create content on LinkedIn
The LinkedIn algorithm favors native video content over content shared from other platforms. So make sure to create content specifically for LinkedIn.
This will drive views and engagement.
What are the drawbacks of LinkedIn?
- Risk of identity theft
- Incomplete profile challenge
- Tons of spam messages
- Time Consuming
- Premium package can be expensive
How a good LinkedIn profile looks like
A good LinkedIn summary section includes the following info: Your years of experience in your current field.
A list of your most relevant skills. This usually includes hard skills, tools you’ve used, programming frameworks, etc.
Is LinkedIn good for social media marketing
LinkedIn has become an important platform in social media marketing strategies for businesses of many types and industries because of the benefits it can provide for organic posts and paid advertising.
Is LinkedIn better than Facebook
LinkedIn is a stronger B2B platform. It’s easy to identify key decision-makers (and reach them in ads).
Social selling is embedded into the platform. It’s easier to network as the platform was built specifically for that purpose.
What types of posts get the most engagement on LinkedIn?
- Use hashtags
- Keep sentences short to convey meaning quickly
- Use a conversational tone that your audience will find accessible and sincere
What should I post to get noticed on LinkedIn?
- Adding Links to Your Blog, Portfolio, or Website
- Using Hashtags
- Publishing Relevant and Helpful Content
- Covering Industry Topics
- Posting Regularly
- Being Consistent
- Mentioning Companies, Influencers, and Others
What should I write in LinkedIn summary?
- Open with personality
- Discuss your background
- Open up about your current role
- Detail your accomplishments
- Highlight relevant skills and talents
- Close with a call to action
Is LinkedIn good for marketing
Surveyed B2B marketers also said that LinkedIn is responsible for 80% of their social media leads.
Used appropriately, LinkedIn is an effective marketing tool that can take your business to the next level.
Key takeaway: Sales pitches and aggressive advertising don’t work well on LinkedIn.
How many LinkedIn likes is good
For the reach and impression-based measurement method, a 2% LinkedIn engagement rate is also considered good, and an above 2% engagement rate means you are doing great.
Does anyone really use LinkedIn
LinkedIn now has 830 million members with over 58 million registered companies. Of those LinkedIn users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month.
What are the different types of posts on LinkedIn?
- Video Content
- LinkedIn Live
- Image Content
- Blog Posts
- External Links
- Business Documents
What type of posts can I post on LinkedIn
One way users can do this is through articles. An article on LinkedIn is similar to a blog post.
It is a longer-form piece of content that can include other media such as images, videos, slides, and even content from other social media channels.
What is the most liked post on LinkedIn?
- 1.Integrity is Everything!
- A GOOD BOSS is better than a good company!
- 3.A Toxic Work Culture is forcing your Best Employees to Quit!
- Employees Don’t Quit Their Job; They Quit Their Boss!
How do I write a good post on LinkedIn?
- Keep it simple
- Add emojis to your posts
- Write a killer headline
- Open with a story
- Break up walls of text
- @Mention well-known connections
- Give specific instructions
- Always end by asking a question
Citations
https://www.brafton.com/blog/social-media/6-awesome-linkedin-content-strategy-examples-and-why-they-work-ebook/
https://www.linkedin.com/help/lms/answer/a421454
https://www.htss-inc.com/2020/09/22/how-useful-is-linkedin-really-in-terms-of-job-search/
https://www.linkedin.com/business/marketing/blog/content-marketing/5-compelling-reasons-to-publish-on-linkedin
