The company trains its baristas to offer best in class customer service. Its customers are mainly in the 25 to 40 age group that include high wage earners.
Customers in the 18-24 age group are also an important target segment for Starbucks.
However, these are urban customers from affluent families.
How do we choose a segment to target?
- Whose needs can you best satisfy?
- Who will be the most profitable customers?
- Can you reach and serve each target segment effectively?
- Are the segments large and profitable enough to support your business?
- Do you have the resources available to effectively reach and serve each target segment?
What are the 4 segmentation variables
There are four key types of market segmentation that you should be aware of, which include demographic, geographic, psychographic, and behavioral segmentations.
It’s important to understand what these four segmentations are if you want your company to garner lasting success.
What is an example of a customer psychographic
For example, demographic information might tell you something about a person’s age, but psychographic information will tell you that the person is just starting a family and is in the market for baby products.
Oftentimes, consumers are guided by their attitudes and subjective perceptions when making purchase decisions.
Who is Dunkin Donuts target market
#1. This segment of the Dunkin Donuts target market includes people who have a strong emotional attachment to the brand.
They grew up going to Dunkin’ Donuts with their parents or grandparents and now they want to share that experience with their own children.
Who is the target market of Jollibee
Students, office workers and even travellers are their target market. The price of the products of Jollibee are very affordable to the lower class (not poor) to middle and upper class working person.
What is the demographic segmentation of Jollibee
Demographic Segmentation With regards to age, the two age groups targeted by Jollibee Foods Corporation are 20-45 and 45060 years.
Regarding gender, Jollibee Foods Corporation targets both females and males with a broad product portfolio.
Who is McDonald’s target audience
The main target customer for McDonald’s includes parents with young children, young children, business customers, and teenagers.
Perhaps the most obvious marketing for McDonald’s is its’ marketing towards children and the parents of young children.
Who is Krispy kreme target market
However, three main groups, which include middle class people, families with kids and working professionals, can be three target markets of Krispy Kreme.
This is because these groups consume the majority of Krispy Kreme’s products.
What is the objective of Dunkin Donuts
Dunkin’s vision statement is “to be always the desired place for great coffee beverages and delicious complementary doughnuts & bakery products to enjoy with family and friends.”
Here, the focus is on the leadership Dunkin’ displays by retaining the first ranking in terms of demand for its products.
What is Dunkin Donuts positioning strategy
Positioning. Dunkin Donuts is positioning itself as a brand of choice nationally and internationally.
The company’s philosophy is “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores” (DD IP Holder LLC, 2010).
What is Krispy Kreme strategy
Krispy Kreme’s omnichannel strategy allows it to reach more consumers by creating points of access across multiple channels, including its shops, e-commerce, delivery, and retail.
Sources
https://www.monash.edu/business/marketing/marketing-dictionary/p/personality-segmentation
https://www.krcmic.com/what-are-three-examples-of-segments-that-every-business-should-ideally-have/
https://www.ijbmi.org/papers/Vol(7)5/Version-1/F0705014445.pdf
https://www.collinsdictionary.com/us/dictionary/english/coffee-shop
https://www.ibisworld.com/industry-statistics/market-size/coffee-snack-shops-united-states/
