What kind of company is Mintel
ABOUT MINTEL Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, our analysis of consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies.
What is the purpose of Mintel
Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.
What is Mintel used for
Mintel Field Services delivers the on-the-ground intelligence brands need to inform sales strategies and monitor competitors.
Mintel Food & Drink is market data, trend tracking and consumer analysis on the food and drink industry.
What is Mintel good for
By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.
Who are Mintel’s competitors
Mintel competitors include Competiscan, ORC International, THE NIELSEN COMPANY (US), LLC and MarketCast.
Is Mintel syndicated research
Mintel has been defining and refining how we deliver syndicated research through the Market Intelligence Mix ever since 1972, offering our clients a unique perspective on the consumer landscape ahead and a clear roadmap to navigate it with.
Is Mintel an academic source
With Mintel Academic you will be able to: Cite market data in research papers and business plans.
Shape informed opinions and ideas to support research and coursework.
Is Mintel trustworthy
Mintel is an accredited member of the BBB. Federal Trade Commission (FTC): The FTC is an independent federal agency which promotes consumer protection by investigating issues raised by the public regarding business practices.
How does Mintel collect data
Mintel uses best in class consumer research strategies to ensure data is of the highest quality.
Mintel uses set quotas based on gender, age, household income, region, race, ethnicity, and parental status to ensure that survey samples are proportionally representative of the entire U.S. adult internet population.
Who is the CEO of Mintel
Matthew Nelson, Mintel Global CEO, said: “I’m hugely excited to take on this role.
How do you reference Mintel
Title of Report — Month year. Retrieved month day, year from name of database.
For example: Mintel. (2009).
Is Mintel primary or secondary data
Consumer research Mintel combines exclusive primary research with syndicated data to provide an accurate and unique analysis.
How do you reference Mintel reports?
- Citing in the main text of your work
- Referencing in list at the end of your work
- Organisation/Surname/Family Name, INITIALS., Year of publication
- Mintel, 2018
How do you use Mintel GNPD?
- Enter your SP email address
- Go to your email’s inbox to verify
- Follow the on-screen instructions to self register
- Once completed, click here to login
Where can I find market information
Trade Associations & Trade Magazines/Journals can be excellent sources of market share data. Trade Associations often collect data on industry growth trends, sales figures, product developments, shipments and market share rankings.
Try using the resources of an association’s web site.
How do you cite Mintel reports in APA?
- Format: Analyst’s last name, First initial
- Example: Failla, J
- In-Text Citation
How do you cite Mintel MLA
Author’s Last Name, Author’s First Name. “Title of Report.” Mintel, Date of Publication.
What is a Marketline report
MarketLine provides company reports containing overviews, major products and services, key competitors, as well as SWOT analysis for larger companies.
Coverage. Over 30,000 international public and private companies.
What are the market research tools?
- Market research tool #1: Attest
- Market research tool #2: Google Trends
- Market research tool #3: Social Mention
- Market research tool #4: Remesh
- Market research tool #5: Heartbeat Ai
- Market research tool #6: Answer the Public
What is an example of market research
An example of market research is conducting an online search on a particular topic and making note of the most recent data published on that topic.
Is MarketLine a report
Real-time Intelligence MarketLine’s Financial Deals database is a record of global information on mergers and acquisitions (M&A); private equity, venture finance, and private placement transactions; IPOs; and partnerships across various industries.
How do you analyze market trends?
- Keep track of industry influencers and publications
- Absorb up-to-date industry research and trends reports like a sponge
- Make the most of digital tools and analytics to assess industry behaviour
- Listen to your customers
- Competitor observation
How does Euromonitor collect market data
Our Methodology We ensure the collected data is validated through quality checks, then analyse the survey alongside Euromonitor’s syndicated market research on industries, economies and consumers.
The final survey provides a clear view into what is happening across major markets and industries.
Where can I find market research reports?
- Passport: Euromonitor International (Global Market Information Database or GMID )
- MarketLine Advantage
- Marketing Mentor
- Mintel Academic
- Statista (including Global Consumer Survey)
- WARC (World Advertising Research Center)
How do you collect market share data
You can determine a company’s market share by dividing its total sales or revenues by the industry’s total sales over a fiscal period.
Use this measure to get a general idea of the size of a company relative to the industry.
Is MarketWatch part of the Wall Street Journal
MarketWatch is a website that provides financial information, business news, analysis, and stock market data.
Along with The Wall Street Journal and Barron’s, it is a subsidiary of Dow Jones & Company, a property of News Corp.
How do you Harvard reference a market report?
- Using the Harvard Style a reference for a printed market research report should follow the format of:
- Author (Year of publication) Report Title
- In-text example: (Mintel 2009)
What are the elements of market analysis?
- Market size
- Market trends
- Market growth rate
- Market opportunity
- Market profitability
- Industry cost structure
- Distribution channels
- Success factors
Where can I get free market reports?
- Cori Contract Library
- Free Patents Online (FPO)
- Google Trends
- SEC Public Filings
- Think with Google
- Thomas Net
- US Copyright Catalog
Is MarketLine a journal
MarketLine is a business information company covering the automotive, consumer, energy, financial services, healthcare and technology sectors.