Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method.
Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once.
What are the advantages of bidding?
- Less competition
- You get more brand awareness
- A qualified audience
What are the requirements for bidding?
- nationality of bidders
- conflict of interest
- ADB eligibility
- eligibility of state-owned enterprises
- United Nations eligibility
- evaluation and qualification criteria that must be meet by bidders
What is pre bidding process
Pre-bid meetings are gatherings scheduled after an invitation for bids or request for proposals is advertised.
They are called pre-bid meetings because they are pertinent to procurement of goods, non-consultant services and works.
When they are scheduled for consulting services, they are called pre-proposal meetings.
What is selective bidding
selective bidding means selection of and inviting three more competent bidders to submit bids and awarding a contract after bids are publicly opened, to that responsible and responsive bidder whose bid contains the lowest price offered.
What is the bidding period
Bidding Period means the span of time between the date of the invitation to bid and the time and date set for receipt of bids.
A minimum of 14 calendar days shall be provided, unless a shorter time is deemed necessary in the public interest for a particular procurement.
Why is bidding important
Benefits of Competitive Bidding Competitive bidding helps the buyers get the best price and contract terms for their proposals.
It allows them to get the most qualified sellers of products and services while keeping costs low.
What is competitive bid buying
Competitive bidding is a common procurement practice that involves inviting multiple vendors or service providers to submit offers for any particular material or service.
Competitive bidding allows transparency, equality of opportunity and the ability to demonstrate that the outcomes represent the best value.
What is private auction
Private Auctions hold general information about the portion of your inventory you want to make available for an auction.
Once you start a Private Auction, you can invite buyers to participate. Each invite becomes a Private Auction deal with a single buyer.
What is Admob meditation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns.
What is blind bidding
As part of a series of housing policy reforms, the federal government is contemplating banning blind bidding, the process where bidders on a house know how many offers have been made but not the value of those offers.
The argument for doing so is that blind bidding drives up home prices.
What is waterfall in AdMob
It essentially is a yield optimization model that delivers ads from networks based on their historical eCPMS.
The ad impressions waterfall from one ad network to the other from highest expected CPM to lowest for each ad request.
Is MoPub better than AdMob
MoPub is a full featured SSP that gives you more opportunities to manipulate the waterfall, run direct deals, etc. You can get the same features by using other Google products as well, but AdMob alone is better if you don’t want to tinker under the hood much and MoPub is better if you do.
What price does a publisher set in open auction
In an open auction, publishers are letting hundreds of demand partners (DSPs) via SSPs bid on their inventory simultaneously.
As a result, publishers can achieve maximum yield. Publishers set a minimum floor price per thousand ad impressions (CPM), and the highest bidder wins the impressions.
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Why are bids sealed
A sealed bid offers the chance for sellers to sometimes get more than anticipated for their property, as bidders pay what they are willing to spend, with no idea what other bidders might offer.
What is bid price
The term “bid” refers to the highest price a buyer will pay to buy a specified number of shares of a stock at any given time.
The term ask refers to the lowest price at which a seller will sell the stock.
The bid price will almost always be lower than the ask or “offer,” price.
What is server-side bidding
Server-to-server header bidding (also known as server-side header bidding or S2S header bidding) is a programmatic technique wherein the auction takes place on the ad server instead of the user’s browser.
It enables your website to simultaneously work with multiple demand partners without compromising on page speed.
Which bidding strategy works to hit
Target-cost-per-acquisition (tCPA) bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization.
What is Admost
Admost is a full-cycle mobile monetization tool with its 3 main functions; Mobile Mediation, Revenue Analytics, and Cross Promotion.
Admost Mediation is an unbiased, client-based mediation system which optimizes the ad networks per each user due to the quality of the user.
Can a bidder withdraw a bid after opening
1) Withdrawal of bids or proposals after bid or proposal opening will not ordinarily be permitted.
A thorough analysis of the request for withdrawal of bid or proposal, including a recommendation to approve or deny the request, must be provided to the SPO.
What is a sealed bid item
More precisely, the bidders simultaneously submit their bids in closed envelopes and the object is allocated, in exchange for a payment, to the bidder who submitted the highest bid (the winner).
Such an auction is called a sealed- bid auction.
What is open tendering process
Open tendering is the process aimed at acquiring goods or/and services at the lowest price.
The belief is to stimulate competition and minimize discrimination. This is a transparent procurement process which allows fair play for competing contractors, suppliers, or vendors.
How do I create AdMob mediation?
- Add the AdMob Network
- Add a third-party ad network
- Add a custom event
What are the 4 stages of the bidding process
The necessary steps are: Bid Solicitation. Bid Submission. Bid Selection.
What is a header bidding wrapper
A header bidding wrapper is a container that helps you a) run header auctions by sending requests to the demand partners and procuring the bids from them and b) define rules so that you can ensure that the auctions are efficient.
How do you win a sealed bid
In most cases, the process of sealed bids follows a very simple path – buyers are given the chance to view the property, they are then asked to submit their ‘best and final’ bid in writing, following which, all offers are considered by the vendor and agent, and the winning buyer is chosen.
What is sealed bid price
It is a competitive pricing method, in which prices are decided based on quotation/estimated price or in sealed bids.
This method is generally used in construction/contract business. In this, a tender notice is printed in the newspaper.
Work proposals, type of job, quality, duration of project etc.
What is bid strategy type
There are currently four Smart Bidding strategies: Enhanced CPC. Target CPA. Target ROAS. Maximize Conversions.
What is open tender method
The open tendering method of procurement is synonymous with competitive bidding. It inculcates open competition to obtain competitive pricing for goods.
This open solicitation process calls for objective evaluation for all qualified bidders.
How do you create a bid strategy?
- Maximize clicks
- Maximize conversions
- Maximize conversion value
References
https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/02/header-bidding-101/
https://www.designingbuildings.co.uk/wiki/Closed_tender
https://www.youtube.com/watch?v=hCtoTv8JpAo
https://www.coursehero.com/file/66020010/312488334-Advantages-of-Open-Tendering-Construction-Essaydocx/
