Sponsorship activation can’t be defined by any one single act. Instead, it encompasses the entire sponsorship experience based on the agreement between the rights holder and the sponsor.
It takes the assets a sponsor “buys” from you and sets those assets in motion.
What is a sponsorship activation
Sponsorship activations are a way for a brand to be present at the host organization’s event in a tangible way.
Like other activations, sponsorship activations are in-person exhibitions designed to increase brand awareness and connect with visitors.
A sponsorship activation may include product sales.
Why is sponsorship activation important
Sponsorship activation creates interaction between the event, sponsoring brand, potential attendees and attendees. Any event, regardless of the size, brings together an audience with similar interests and demographics.
Something many companies, large and small, are looking to capitalize on to grow their brand.
What does activation mean in sponsorship
Sponsorship activation is a marketing term used to indicate a corporate sponsor’s intention to independently promote and advertise its sponsorship of a marketing opportunity.
What does activating a sponsorship mean
This is sponsorship activationtaking a sponsorship and “activating” it by making the most of it through the right kinds of corresponding marketing activities to truly connect with your desired audience.
What are sponsorship programs
Sponsorship programs connect leaders across the company with high potential employees to accelerate their career development.
Essentially, it’s a formal program where executives “go to bat” for an employee. Sponsorship programs usually focus on helping employees from underrepresented backgrounds.
How do sponsorships work
Sponsorship involves a business relationship between two parties, where one party (sponsor) provides support in the form of funding, resources, or services to the other party (beneficiary).
The beneficiary, in return, allows access to the sponsor for rights and associations for commercial advantage.
How do you leverage sponsorship?
- # 1: Have a plan
- # 2: Ensure there is a team member taking ownership
- # 3: Allocate an implementation budget
- # 4: Get the right people involved
- # 5: Invite your customers
- # 6: Add Value to Attendees
- # 7: Capture Attendee Data
- # 8: Follow up, follow up, follow up
Why is sponsorship important
Sponsorships help your business increase its credibility, improve its public image, and build prestige.
Like any form of marketing, it should be used strategically as a way to reach your target customers.
As you build your marketing plan, research the events and causes that your ideal customers care about.
How do companies benefit from sponsorships
Businesses receive the following benefits from a sponsorship: It increases visibility for the company and its brand.
It allows businesses to aim for a specific demographic of sales. It improves a company’s reputation for success and refinement.
What should a sponsorship package include?
- Nonprofit Mission
- Fundraising event details
- Fundraising event goal
- Target demographic
- Sponsorship levels
- Sponsorship benefits
- Response deadline
- Contact Information
What is a sponsorship plan
A sponsorship plan is the set of actions, activities and events that need to be put in place to better exploit the efficiency of a sponsorship deal.
What should a sponsorship proposal include?
- Sponsorship Exposure
- Location of Sponsorship Material
- Cost and Benefits
- Testimonials From Past Sponsors
- Sample Activations
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What are the benefits of sponsorship to a company
By sponsoring events, companies enjoy a set of perks that typically include the following: Increased brand exposure through the event itself, event advertising, and media coverage.
In-event speaking opportunities that help boost their brand equity. Direct contact with an audience full of relatively warm leads.
What can you offer for sponsorship?
- Logos on printed materials like programs, banners and signage
- A booth space where to sell products or advertise services
- Names read during announcements
- Branded swag (pencils, sunglasses, magnets, etc) distributed in event bags
- Logos on event t shirt
What is sponsorship with example
Sponsorship advertising is a form of advertising where a company will sponsor some event or organization.
Examples include the sponsorship of sporting events, charity events, and athletic teams.
What are types of sponsorship?
- Financial Sponsors
- In-kind sponsors
- Media Sponsors
- Promotional Sponsors
- Merchandise Sponsors
What are 4 benefits of sponsorship?
- It promotes a positive brand
- It increases brand awareness
- It reaches a wider demographic
- It enhances customer experience
What are some common goals of sponsorship?
- Lead generation
- Improving brand awareness
- Embracing a new role
- Standing out from the competition
- Gaining media exposure
- Extending their reach
- Driving more sales
Why is it important for a brand to leverage a sponsorship
The dollar amount a sponsor gives to an event is only the starting point.
Usually a sponsor will spend an amount over and above the sponsorship fee to maximize the return on their investment in the sponsorship property.
What type of advertising is sponsorship
Sponsorship advertising is a type of advertising where a company pays to be associated with a specific event.
In fact, sponsorship advertising is very prevalent with charitable events. Besides from charitable events, companies may sponsor local sporting teams, sports tournaments, fairs, and other community events.
What are good names for sponsorship levels
Name your sponsorship levels in a way that highlights either your event theme or your organization’s work.
For example, if you are holding an event to raise money for a school, you could name your sponsor levels: Scholar, Essayist, Author, Contributor, Friend.
How do you ask for sponsorship?
- Determine your needs
- Outline what you have to offer
- Create a one-pager
- Create a list of prospects
- Try to get in touch with an individual, if at all possible
- Keep it short and sweet!
- Follow Up
- If at first you don’t succeed, try again
What are examples of sponsorship?
- Coca-Cola and the Olympic Games
- PepsiCo and NFL
- Just Eat and The X Factor
- Rolex and TED
- Emirates and Arsenal
- Nike and Cristiano Ronaldo
What does leveraging a sponsorship mean
Leveraging refers to the set of strategic efforts that are designed to support and enhance the official relationship between the sponsor and sponsee.
What is an example of sponsorship
Brand sponsorship marries sponsorship and marketing as a brand or company supports an organization, business, activity, or event.
Examples include branded sports games, music festivals, art shows, and business expos.
How do you offer sponsorship for an event?
- IDENTIFY YOUR ASSETS TO A SPONSOR
- TIMING IS IMPORTANT
- BE DATA-HEAVY IN YOUR PROPOSAL
- PROPOSE DIFFERENT PACKAGE LEVELS
- MAKE IT ABOUT THE SPONSOR
What are the 10 elements of a successful sponsorship proposal?
- The Event Brand
- Target audience
- Professional Background
- Unique strengths
- Partnership benefits
- Describe the event in a few words
- Introduce your target audience
- Prove your past successes
What is main sponsorship
A Title Sponsor is the main sponsor, the most important one. This sponsor gives the team its name and colours (e.g. Monster Energy Yamaha Team or Repsol Honda Team) and, as is obvious, it is the one enjoying the greatest visibility.
How do I get the most sponsorship for my event?
- Determine your business and marketing objectives
- Define your target audience
- Select your sponsorship opportunity for effectiveness, not price
- Call the event organizers
- Customize your sponsorship opportunity to suit your business
- Negotiate the best deal for you
What are the 3 types of sponsorship?
- Branding – These opportunities allow sponsors to display their logos to event attendees
- Lead opportunities – These opportunities give sponsors a way to collect sales leads
- Networking – With these opportunities, sponsors have a way to get to know attendees one-to-one