What Is DPS In Marketing

Two pages of the same article covering both pages of an open publication. If such a Double Page Spread layout is featured in the center of a magazine or newspaper, it is referred to as center spread.

What is LPVR in digital marketing

Revenue and/or Leads Per Visitor (RPV or LPV) is the amount of revenue, or number of leads you generate per visitor.

For example, if you are an e-commerce company, and you generate $100 in sales per every 200 visitors, then your RPV is $0.50.

What is online value proposition example

The online value proposition is also leveraged to communicate the values or sentiments of the business and what they stand for.

An example of this is Apple’s choice to focus their value proposition on the aspirational nature of their products rather than focusing on the features of the products themselves.

What are Ros impressions

ROS stands for run of site and this means that you can purchase 100,000 impressions over 3 days to run anywhere on the chicagotribune.com website.

What is an impression? An impression is when the ad is displayed on the page whether the ad is clicked or not.

A single web page may contain multiple ads.

What is high runner strategy

A “high-runner” strategy allows you to price some products higher to recoup losses on a few loss leaders used to optimize volume.

What is the high runner strategy

A “high-runner” strategy allows you to price some products higher to recoup losses on a few loss leaders used to optimize volume.

If there were 20,000 seats for a concert venue, the last ticket sold for a class of seat should not be priced the same as the first, as it is infinitely more valuable.

What is ad moderation

Moderation is a multistep process that every book advertisement on Amazon needs to pass.

We consider your book content, book cover art, and the custom text or headline in your ads to ensure they fall within our retail and advertising guidelines.

What is the difference between ROAS and ACoS

ACoS (Advertising Cost of Sale): shows how much you spent on ads to gain a dollar from attributed sales.

ROAS (Return on Ad Spend): tells you how much money you earn for every dollar you spend on advertising.

What is ATP slang

ATP means “answer the phone” on TikTok. However, you may have seen it used differently on other social media platforms.

According to Urban Dictionary, it stands for “at this point” or “at that point.”

But rest assured most of the time on TikTok it means “answer the phone.”

What is value proposition

What is a value proposition? A value proposition is a simple statement that summarizes why a customer would choose your product or service.

It communicates the clearest benefit that customers receive by giving you their business.

What does the M in CPM stand for

If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.

The “M” in CPM represents the word “mille,” which is Latin for “thousands.”