Discovery carousel ads The carousel ad format allows for up to 10 images or card placements visible to users in the order you upload them.
Within each card placement, you are allowed to add a headline and a final URL link.
How do I create a discovery carousel ad?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’
- Select the Discovery campaign type
- Select your Discovery campaign subtype
What are Google carousel ads
The carousel ad format is very similar to the Standard discovery ad format but allows for users to scroll through all the images you provide in a carousel format.
Advertisers can upload between two and 10 images to be used as cards in the carousel, and Google will display them in the order you upload them.
What is Discovery ad engagement
An engagement occurs when a consumer engages with an ad (for example, watching a video ad for at least 10 seconds).
Engagements can help you understand how well your ad is performing. Relevant, highly-targeted ads with attractive content can encourage viewers to engage more deeply with your brand.
What’s a Google Discovery ad
Discovery ads help you reach people who are ready to discover and engage with your brand.
Discovery ads are displayed automatically on Youtube home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
What is YouTube discovery ads
YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
The ads can appear in the YouTube Home feed, Watch feed, and Search feed.
What are YouTube discovery ads
Today, we are updating the name of ‘YouTube Video discovery ads’ to ‘In-feed video ads’.
YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
The ads can appear in the YouTube Home feed, Watch feed, and Search feed.
How are Discovery ads different
Discovery ads are mobile-friendly native ads with a visual focus. They use Google’s AI to combine images and written copy to display a compelling and engaging message to highly targeted audiences on 3 different platforms.
Does Discovery Plus have adverts
Yes, Discovery Plus have started to show adverts.
How are Discovery ads targeted
Unlike search campaigns, Google Discovery ads aren’t targeted by keywords. Instead, advertisers can choose which audiences they want to reach with their ads.
Advertiser can target their ads to specific audiences including: Remarketing: Remarketing allows you to target your ads to past customers or website visitors.
Where can you find Discovery ads
Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app.
They are meant to reach audiences in the moments when they’re ready to discover new products and services.
Are Discovery ads good
In our testing (more on this below), Discovery Ads have been proven to be a cost-effective branding solution on an advertising platform that has historically lacked good branding options (unless you have stellar video creative).
How do Google Discovery ads work
The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.
Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.
What are the benefits of discovery ads
The Benefits of Google Discovery Ads Reach more of Google with a single ad campaign.
Drive engagement with richer, more relevant ads. Visually rich ads rendered natively across Google properties at scale.
Automated bidding options to meet your media performance goals.
What is the difference between display ads and discovery ads
Who the ads are reaching and where they appear is a key difference between Discovery and Display ads.
Display ads are great for general awareness where Discovery ads are designed to reach people who are open to discovering and engaging with a brand.
How do I setup a Google Discovery ad?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’
- Select the Discovery campaign type
- Click Continue
What does Discovery mean in digital marketing
The marketing discovery process is all about uncovering low-hanging fruit and learning about big-picture goals.
During marketing discovery, we ask lots of questions about business goals, customers, the sales process, competitors, past marketing activities and general business challenges.
Are Google Discovery ads Display Ads
Google Discovery Ads are very similar to Display Ads, in that they’re designed to be extremely visual and engaging.
They are also available in the form of carousel ads, allowing advertisers to use multiple images so they can encourage people to engage and interact with them.
Which is better discovery ads or search ads
Also, Bounce Rates for discovery ads are shown to be 39% lower than search ads, and 42% lower than social ads – which means that readers are significantly more likely to engage with content that they’ve reached via a discovery ad than a search or social ad.
How do I run a discovery ad on YouTube?
- Next to “Video ad formats” select video discovery ads
- Enter a budget
- Choose the networks you want the video campaign to run on
- Choose the locations where you want to target (or exclude) your campaign
- Choose the language of your customers
What are the specs for Google Discovery ads
Google Discovery Ads Creative Formats Description character limit: 90 characters. # of images: (carousel) 2-10; (single-image) up to 15 per creative.
Image ratio: 1.91:1 landscape or 1:1 square. Recommended resolution: 1200×628 px or 1200×1200 px.
On which Google feed environments do the new discovery ads appear
Discovery ads appear in the Google Discover feed (iOS, Android Google app and mobile Google.com) on the mobile YouTube feed and in Gmail (under the social and promotions tabs).
Are discovery ads skippable
With in-stream ads there are skippable options and non-skippable options. TrueView video discovery ads can run on places where users discover content on YouTube.
With the skippable option, the viewer can choose to skip watching the ad after 5 seconds.
What app is Discovery on
You can watch Discovery on Philo, YouTube TV, Sling TV, FuboTV, AT&T TV Now, and Hulu +Live TV.
If you want to stream Discovery on an Apple TV, you can download the DiscoveryGO app and try to sign in with your streaming service credentials.
What are discovery campaigns
Discovery campaigns let you share your brand’s story with people across Google’s feeds when they’re open to discovering new products and services.
Expansive reach: Reach up to 3 billion customers across the YouTube Home and Watch Next feeds, Discover*, and the Gmail Promotions and Social tabs using a single campaign.
How are Google Discovery ads charged
Discovery ads are charged on a cost-per-click basis. Why we should care? Discovery campaigns highlight ways in which Google is taking advantage of its multiple properties and host of audience data to automate ad targeting and serving across its ecosystem.
Can you use gifs in Discovery ads
Select images that work well with your logo and can be combined with any of your headlines, any of your descriptions, and your landing page.
Supported file types are JPG, PNG, and static GIF.
How do I optimize discovery ads
Best Practice: Use Smart Bidding to optimize the performance of your Discovery ads. For example, if your goal is to drive more conversions, you may want to use the Maximize conversions strategy.
You can also use the Target CPA recommended based on your account performance to achieve your marketing goals.
What are Google Gallery ads
What are Google gallery ads? Google’s gallery ads are a swipeable, image-based ad format that combines users search intent with related visuals.
The ads are shown at the top of SERP and provide better engagement possibilities from potential customers.
Are Google Discovery ads Mobile only
Placements Discover finds content for users based on their interests. It is currently only an experience available on mobile and tablets.
What is Discovery feed
Discover is a feed that appears on the home page of Google’s iOS and Android app, as well as the mobile Google.com homepage.
Users are able to personalize their feeds so they see content that pertains to them.
Unlike Google Search Ads, people don’t need to enter a search query to have these ads appear.
Sources
https://www.merkle.com/emea/blog/where-should-you-run-your-display-activity-a-comprehensive-comparison-of-googles-display-platforms
https://www.inc.com/larry-kim/5-powerful-ways-gmail-ads-can-grow-your-business-first-90-days.html
https://first.com.au/blog/digital-strategy/display-ads-vs-discovery-ads-whats-the-difference/
https://support.google.com/google-ads/answer/6341296?hl=en
