Dimensions are variables in Adobe Analytics that typically contain string values. Common dimensions include Page, Referring domain, or an eVar.
In contrast, metrics contain numeric values that tie to a dimension. A basic report shows rows of string values (dimension), against a column of numeric values (metric).
Where does Adobe Analytics store data
Analytics data is collected and stored in data processing centers for Analytics. Data feeds can be set up to feed into Data Workbench clusters.
The feeds are sent internally from Analytics servers directly to Data Workbench via secure FTP.
Is Google analytics really free
Google Analytics gives you the tools, free of charge, to understand the customer journey and improve Marketing roi.
What is referring domain in Adobe Analytics
The ‘Referring domain’ dimension reports which domains visitors click through to reach your site.
This dimension is useful to understand which third-party sites drive the most traffic to yours.
A link must exist on the external site and a visitor must click it in order for the dimension item to show up.
How do I create a dashboard in Adobe Analytics?
- Go to Analytics > Components > Manage Dashboards
- Click Add Dashboard
- Type a name for the dashboard
- Click 3 x 2 or 2 x 2 to specify how many reportlets you want on the dashboard page
- Configure the dashboard page layout:
What is merchandising eVar in Adobe Analytics
Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place.
This value remains tied to that product, even if one or more new values are later set for that particular eVar.
What is an example of direct traffic
Direct traffic is made up of visitors who reach a website without a referral URL.
Here are some examples of traffic that will result in a direct source: Typing in a website URL in your browser’s address bar.
Clicking a bookmark in your browser.
What’s the difference between metrics and Analytics
While both metrics and analytics refer to ways of interacting with collecting data, they don’t mean the same thing.
In the simplest terms, metrics are the data you collect and analytics are the insights you draw from your data.
Is Google Analytics first or last-touch
Most analytics packages use last-touch attribution by default meaning that conversions are allocated to the most recent source of a visit for that visitor.
Is Google Analytics last touch
What is Last-Touch Attribution. In short, last-touch attribution is a model that gives the conversion credit entirely to the final touchpoint where a lead has converted from (i.e: made a purchase).
This is usually the standard attribution option in Google Analytics or most analytics tools.
Is Google Analytics first touch
Google Analytics Attribution Model: First-Touch Attribution This is the opposite of the last-touch Attribution Model.
It gives all credit to the first point of contact between the customer and the marketing channel.
Why direct traffic is so high
Why is your direct traffic so high? The reason why direct traffic is so high is that it’s Google’s catch-all.
If a session can’t be attributed, then Google Analytics will add it to direct.
So, anytime your tracking isn’t set up correctly, you’ll likely see significantly higher direct traffic.
Does Adobe Analytics use UTM
The common knowledge is that in Google Analytics you use ‘UTM codes’, while in Adobe Analytics you use the ‘Tracking Code’ to measure digital marketing campaigns.
What does last touch channel mean
Last-touch refers to the last channel that a user interacted with before converting on your site.
It is also known as last-click and last-interaction. For example let’s say Laila searches for sweaters on Google and clicks through a search result for sweaters.com.
What is Internal url filter
Internal URL filters identify the referrers that you consider internal to your site. They help traffic sources reports populate data and help filter internal traffic.
What is first touch channel
First-touch refers to the first channel that a user interacted with before converting on your site.
It is also known as first-click and first-interaction. For example let’s say Laila searches for sweaters on Google and clicks through a search result for sweaters.com.
How much does Adobe Analytics cost
On the contrary, Adobe Analytics is a paid tool from the beginning. It costs around $500 per month.
What are Adobe classifications
A classification is a way of categorizing Analytics variable data, then displaying the data in different ways when you generate reports.
What is Session Refresh in Adobe Analytics
To get technical for a minute: “Session Refresh” should consist of visits to the site where the incoming URL matches the “internal URL Filters” listed in the Admin Console.
This basically means that if a user starts a visit with a referring domain that matches your site domain(s) they will be included in this channel.
Can Tableau connect to Adobe Analytics
By default, there is no functionality in Tableau to connect Adobe Analytics or vice versa.
Till now there is no Connector available for data transfer developed by Adobe or Tableau.
Is Google Analytics first touch or last-touch
Google Analytics Google gives attribution credit to the final marketing touchpoint before converting the lead to a sale, meaning GA uses a last-touch attribution model.
Is Facebook first touch or last touch attribution
Facebook uses multi-touch attribution, which allows it to track time decay and other campaign metrics.
Google gives attribution credit to the final marketing touchpoint before converting the lead to a sale, meaning GA uses a last-touch attribution model.
LinkedIn uses last touch attribution.
What is Adobe target used for
Adobe Target is a rule based testing and targeting tool, which can integrate with Analytics & create reports that can be used for making marketing offers, personalization and UX testing, allowing marketers to figure out which of the offers, experiences & messages are truly engaging the customers.
What is Omniture tracking
As a Web analytics system, Omniture allows online stores – websites that sell products — to track visitors and conversions (sales) using custom metrics and reporting of variables.
The JavaScript code it uses yields fine details about a visitor that would otherwise be unknown.
What are Vista rules
What is exactly a VISTA rule? It is a little piece of code, which is executed before processing the data and can be used to modify the hit (image request) that has been received by the data collection servers.
What is first touch vs last touch
With first-touch attribution, the first time that a customer interacts with your company is deemed to be the single most important reason they ended up purchasing from you.
With last-touch, it’s the opposite—the last interaction that a customer has before converting is considered the most important touchpoint.
Is last touch the same as last click
Last-touch refers to the last channel that a user interacted with before converting on your site.
It is also known as last-click and last-interaction.
Citations
https://chartio.com/learn/marketing-analytics/how-to-track-first-touch-attribution-in-google-analytics/
https://experienceleague.adobe.com/docs/analytics/components/dimensions/evar-merchandising.html?lang=en
https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/analyze-mc.html?lang=en
