What Is Cost Per Install

Cost per install (CPI) is the rate marketers pay to acquire new users through app installations.

When $0.99 apps were the industry standard, CPI was the most frequently used metric for measuring campaign performance.

What is firebase app

Firebase provides detailed documentation and cross-platform SDKs to help you build and ship apps on Android, iOS, the web, C++, and Unity.

Why might a shopper prefer to make a purchase using an app instead of a retail website

Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

Personal information can be saved in an app to make checkout quick and easy.

That’s why a shopper might prefer to make a purchase using a retail app rather than a retail website.

Safe, Secure, and Reliable Service.

How can I see how many downloads an app has in the App Store

Launch the store app from your smartphone and look up the app you want to check.

Tap on it when it appears in the search results, and it will take you to the download page.

The number of downloads will be above the Install button and next to the app’s size and age rating.

How can I see how many downloads an app has?

  • Go to Google Play
  • Search for the app you’re interested in
  • Tap on it to get to the download page
  • Just above the “Install” button, a display will show the approximate number of downloads

Can I have both AdMob and AdSense

If you sign up with the email you also use for AdSense, your AdMob and AdSense accounts will be linked.

If you started using AdMob first, you can upgrade your account to use AdSense with the following steps: Visit https://www.google.com/adsense.

What percentage of app downloads occur directly after a search on the App Store

In fact, 70% of App Store visitors use search to find apps and 65% of downloads occur directly after a search on the app store.

What are the four types of ad assets

HTML5, Image, Video, Text are the four types of ad assets available in Google App campaigns.

Can I use AdMob without uploading at Play Store

You can definitely use Admob without uploading your app to Google Play.

How does app store optimization work

App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results.

The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

That increased visibility tends to translate into more traffic to your app’s page in the app store.

Which is better AdMob or AdSense

AdMob is used for native applications, so you should use AdMob in this case.

AdSense is used for mobile web applications. The amount of revenue in an ad-based model really depends on the amount of users and ad requests.

Ads can be a good stream of revenue but you do need the user base for it to take off.

How much does AdMob pay per ad

Google admob does not pay you for displaying ads. It will only pay you if user clicks on the ad.

Lets say your app is being used by 1000 users per day, and every user uses the app for 15 minutes a day, then total visibility time of your app in a day is 15000 minutes.

What is the best alternative to AdMob?

  • Facebook Audience Network
  • Unity Ads
  • Leadbolt
  • MoPub
  • Appodeal
  • TapJoy
  • Epom Apps
  • PubMatic

Sources

https://www.apptamin.com/blog/universal-app-campaigns-assets/
https://school4seo.com/google-ads-apps-certification/why-might-a-shopper-prefer-to-make-a-purchase-using-a-retail-app-rather-than-a-retail-website/
https://appradar.com/academy/google-app-campaign
https://www.karooya.com/blog/track-google-ads-in-google-analytics/
https://adoric.com/blog/strategies-to-increase-your-app-download/