The formula used to calculate CPC is the cost to an advertiser divided by the number of clicks.

For example, if an advertiser paid $150 for a campaign that received 42 clicks, the CPC would be $3.57 (150/42 = 3.571).

## How do you calculate cost per reach

To calculate the cost per reach, divide the total advertising cost by the number of unique people or households that viewed the advertising.

## Is a higher or Lower ecpm better

This would make eCPM the representation of your total ad revenue generated per 1,000 impressions.

Therefore, the higher your eCPM, the more revenue you’re earning from your ad units.

Additionally, your eCPM can help predict your future earnings.

## Is making a YouTube ad worth it

Yes, YouTube ads are really worth it ‒ if you do things the right way.

There are several components that go into a successful YouTube ad campaign. If you can get these components right, the sky’s the limit as far as revenue generation is concerned.

## What does per 100000 people mean

For example, if a cancer incidence rate is 500 per 100,000, it means that 500 new cases of cancer were diagnosed for every 100,000 people.

## What affects eCPM

Traffic performance The action your traffic makes will impact your eCPM. Each advertiser has their own required action for each ad, once your traffic performs that action – you get paid.

This is why quality traffic means so much, traffic that makes the intended action leads to greater eCPM.

## What is the ratio of 1 to 10

A ratio of 1 to 10 can be written as 1 to 10, 1:10, or 1/10.

Furthermore, 1 and 10 can be the quantity or measurement of anything, such as students, fruit, weights, heights, speed and so on.

A ratio of 1 to 10 simply means that for every 1 of something, there are 10 of something else, with a total of 11.

## Is page views the same as impressions

Page Views is a condition which denotes the number of times a particular page is being viewed whereas impressions denote the number of times an element on a web page is viewed.

## What is difference between clicks and impressions

Click: A click from Google News that landed the user on your property. Impression: How many links to your site a user saw on Google News.

Impressions are counted only when the link is scrolled into view.

## What is the 7 times 7 rule

The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action to buy that product or service.

It’s a marketing maxim developed by the movie industry in the 1930s.

## What is considered a high CTR

The CTR Equation It’s the rate at which your PPC ads are clicked. Basically, it’s the percentage of people who click your ad (clicks) divided by the ones who view your ad (impressions).

As far as what constitutes a good click through rate, the average is around 1.91% for search and 0.35% for display.

#### References

https://lineardesign.com/blog/facebook-ad-statistics/

https://www.b12.io/resource-center/traffic-generation/the-2021-guide-to-linkedin-advertising-costs-beginner-tips.html

https://www.storegrowers.com/google-ads-benchmarks/