Setting up URL options at the ad group, campaign, or account level means that you can update your tracking information without resubmitting your ads for approval.
However, if you set up or edit at the ad, keyword, or sitelink level, they will still need to go through review.
What is pay per click in digital marketing
PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked.
Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.
How do I target my eCommerce store owner on Facebook?
- Install and use Facebook Pixel
- Create custom and lookalike audiences
- Target Facebook business page admins
- Reach followers of B2B media publications on Facebook
- Target B2Bs job titles on Facebook
- Target business owners based on interest or industry
Are impressions more important than clicks
When it comes to clicks in relation to impressions, bear in mind that an impression is required to generate a click, but since not every person who views an ad will click on it, you will always have more impressions than clicks.
What is better conversions or clicks
Maximise clicks allows you to set a maximum cost per click (CPC), whereas maximise conversions does not.
Maximise conversions is likely to spend a greater portion (often all) of your daily budget when compared to maximise clicks.
What is not an example of e commerce platform
The correct answer is Google maps. Among the options, the only google map is NOT an e-commerce website.
Can I have more clicks than impressions
When customers do “comparison shopping” they click among several ads. As browsers cache search results, Google won’t record impressions on these ads multiple times.
This can be why the clicks are more than the impressions. Customers may be clicking more than one link within your ad.
Should I focus on conversions or clicks
If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions.
Smart Bidding lets you do that. If you want to generate traffic to your website, focusing on clicks could be ideal for you.
When should I switch to target CPA
As a rule of thumb. use Target CPA to get a maximum number of conversions, when all the conversions have the same value.
For example, Target CPA would be the bidding strategy if you have a few products and services with 4-5 different price points.
What is the difference between Max conversions and Target CPA
Target CPA bidding considers the target cost-per-acquisition (CPA) you’ve specified, and tries to get as many conversions as possible at an average CPA that is equal to the target CPA.
Maximize conversions tries to get you as many conversions as possible within your budget, regardless of the CPA.
What is the difference between T CPA and T ROAS
What’s the difference between tCPA and tROAS? These two bidding strategies operate very similarly, but the main difference between Target CPA and Target ROAS is that while Target CPA adjusts your bids to meet a predefined cost per conversion goal, Target ROAS adjusts bids to maximize the value of those conversions.
What is the difference between CTR and CR
Click-through Rate (CTR) is a measure of how many people click on an advertisement.
Click Rate (CR) is the percentage of viewers who clicked on that ad. The CTR and CR are two different metrics, both valuable in understanding how effective your ads are.
References
https://www.wordstream.com/blog/ws/2015/05/12/does-google-adwords-work
https://windsor.ai/google-ads-ppc-campaign-strategy/
https://www.bigcommerce.com/ecommerce-answers/what-is-facebook-marketing/
https://eternitymarketing.com/blog/does-google-ads-work-for-small-businesses
https://support.google.com/google-ads/answer/1722124?hl=en
