What Is AppLovin

AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and Analytics platforms max, AppDiscovery, and SparkLabs.

AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games.

What is AppLovin used for

The AppLovin Exchange helps DSPs and agencies reach the highest quality mobile users and efficiently scale their campaigns through direct access to the most diverse set of in-app auctions.

What is AppLovin SDK

A software development kit, or SDK, is essentially a pack of software development tools.

An SDK gives an app creator the tools necessary to create parts of an app quickly.

SDKs are designed to be used for specific platforms or programming languages and allow applications to work with one another.

How good is AppLovin

AppLovin has an overall rating of 4.2 out of 5, based on over 178 reviews left anonymously by employees.

73% of employees would recommend working at AppLovin to a friend and 64% have a positive outlook for the business.

This rating has decreased by -7% over the last 12 months.

How do you implement AppLovin?

  • Step 1: Set up AppLovin
  • Step 2: Configure mediation settings for your AdMob ad unit
  • Step 3: Import the AppLovin SDK and adapter
  • Step 4: Additional code required
  • Step 5: Test your implementation

Where is AppLovin located

AppLovin is headquartered in Palo Alto, California with several offices globally.

What is AppLovin app discovery

AppDiscoveryAppLovin’s user acquisition solution that uses machine learning to optimize acquisition campaignsnow supports a new type of campaign.

This new campaign combines ad revenue data from MAX with in-app purchase data from an app’s mobile measurement partner (MMP) to optimize for Total ROAS.

Who owns AppLovin

Who owns Applovin? Applovin (NASDAQ: APP) is owned by 38.70% institutional shareholders, 63.81% Applovin insiders, and 0.00% retail investors.

Kkr Denali Holdings LP is the largest individual Applovin shareholder, owning 60.74M shares representing 16.39% of the company.

What games does AppLovin have

(AppLovin studio roll call: Ace Games, Athena Studio, Belka Games, Clipwire Games, Forever9, Geewa, Kryss, Leyi, Machine Zone, Magic Tavern, MagicAnt, Nuts Power – really, that’s what it’s called – PeopleFun, Redemption Games, ZenLife and Zeroo Gravity.)

How do I make an app in AppLovin?

  • Select Partner Setup > ADD PARTNERS
  • Select the add (+) icon next to AppLovin
  • Enter your SDK KEYS (for help finding this, contact your AppLovin representative)

Who took AppLovin public

The IPO represents a big windfall for KKR, which acquired a minority stake in AppLovin in 2018 for $400 million, in a deal which valued the company at $2 billion.

How does AppLovin make money

AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games.

AppLovin also has large investments in various mobile game publishers. In 2020, 49% of AppLovin’s revenue came from businesses using its software and 51% from consumers making in-app purchases.

Is AppLovin a good company to work for

89% of employees at AppLovin say it is a great place to work compared to 57% of employees at a typical U.S.-based company.

Source: Great Place to Work® 2021 Global Employee Engagement Study. People here are given a lot of responsibility.

Our facilities contribute to a good working environment.

What is AppLovin mediation

What is Ad mediation? Ad mediation is a platform used by app developers to connect multiple ad networks to their app.

It serves as an ad network optimizer for devs looking to increase their ad revenue.

Is AppLovin an ad network

Adam Fouroughi, owns 25% of voting and 10% of common shares outstanding in AppLovin, the largest independent mobile advertising network.

How many people work at AppLovin

Interactive chart of AppLovin (APP) annual worldwide employee count from 2020 to 2022. AppLovin total number of employees in 2021 was 1,594, a 76.72% increase from 2020.

AppLovin total number of employees in 2020 was 902, a INF% increase from 2019.

Where is my AppLovin API key

API Key or “Report Key” From the AppLovin dashboard, select “Account” from the top right hand corner of the nav.

Then on the left, under the “Account” menu, select “Keys.” Your “Report Key” can be found under “Keys.”

Who are AppLovin competitors?

  • StackAdapt
  • Celtra
  • Demandbase ABM/ABX Cloud
  • AdRoll
  • Smartly.io
  • Marin Software
  • Mediaocean
  • Google Marketing Platform

Does AppLovin have a DSP

AppLovin DSP Platform 4+ For our valued DSP (Demand Side Platform) partners to test rendering of your advertisements through our SDK using the current setup or using custom oRTB responses.

How do I make a AppLovin account?

  • Full Name
  • Email
  • Company
  • Website
  • Set a Password
  • Confirm Password

Is AppLovin buying unity

AppLovin abandons effort to acquire Unity after $20 billion bid was rejected. AppLovin said it’s done trying to pursue a deal to buy Unity.

The company said Monday it won’t file a new proposal after its $20 billion bid was rejected last month.

AppLovin said the merger would have helped fight market headwinds.

How do I report AppLovin

Make report requests by sending HTTP GET requests to one of the following base URLs: https://r.applovin.com/report. https://r.applovin.com/probabilisticReport (For advertising only.

All values derived from installs and spend are based on probabilistic install data.)

How do I block AppLovin

Go to “Settings”, scroll down until you see “Lock screen and security” and tap it.

Scroll down until you see “Other security settings”, tap it and then tap “Device admin apps“.

Identify applications that should not have administrator privileges, tap them and then tap “DEACTIVATE”.

How do you test AppLovin ads

In addition to using Test Mode in the dashboard, AppLovin recommends that you use Mediation Debugger Test Ads as you quickly test the integration on your devices.

To enable Test Mode, select MAX > Mediation > Manage > Test Mode and click + Add Test Device.

How do I get rid of ads by AppLovin?

  • Go to the Ad Settings page
  • Choose where you want the change to apply: On all devices where you’re signed in: If you aren’t signed in, at the top right, select “Sign in”
  • Turn off Ad Personalization

How do I increase my Applovin eCPM

How to increase eCPM. You can improve your eCPM by optimizing your monetization strategy or by other means, such as: Implement smarter software: For example, an in-app bidding solution like MAX helps increase competition for your inventory.

How much do ads pay on apps

Apps can make anywhere from $10 up to $200 a day in average revenue from ads, and that’s a conservative estimate for an app with only 1000 active users.

However, the road to ad revenue is paved with bad ads, annoyed customers, and weak monetization strategies.

How does a mobile game make money

Mobile games make money using a variety of models: FREE, WITH IN-APP-PURCHASES (IAPs) – Most common, and lucrative, model.

Distributing a free, entirely open-access game attracts players to download.

Which ad network is best for iOS

Perform (CB) Perform (CB) is one of the top mobile ad networks for user acquisition for apps on iOS and Android devices.

Who is buying Unity

AppLovin Proposes $17.5 Billion Deal to Buy Unity Software – WSJ. News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services.

Can I earn money by making games

You can work with game design companies to create a new game and become part of the video game industry as you earn money.

Game developers work with a video game company to earn money, with the average salary being anywhere between $60,000-70,000 a year.